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THOMSON launches an exclusive range of air coolers featuring innovative designs powered by BLDC technology

Hyderabad, Thursday, 22nd March 2024: European consumer electronics brand THOMSON brings an all-new range of Air Coolers this summer to provide relief from the hot months ahead. Sticking true to its ‘Make in India’ motto the brand is all geared up to start 2024 with a big bang by offering a large range of models. SPPL which is the exclusive brand licensee of THOMSON in India has invested towards the new manufacturing unit in Noida. THOMSON currently has a market share of 10% in air coolers in the online space. The new Cool Pro & Heavy Duty series of Air Coolers will be available on Flipkart from 23rd March, 2024.

COOLERS

SPPL also has patented designs for this new series of air coolers.

Thomson is set to give a tough competition to the home appliances market this summer. The brand offers an all-new range of Air Coolers in the Personal & Desert categories available from 28 to 150 litres.

Packed with world-class features and smart technology the new Thomson Air coolers will offer the following specs –

Personal 28 litres

  • 2600 RPM Powerful Motor
  • 5-fin blade for powerful cooling and air throw
  • Wheel leg set for easy manoeuvrability and portable
  • 25ft Air throw distance
  • Water level indicator
  • Inverter compatible
  • Motorised vertical louvre movement
  • 3D honeycomb cooling media
  • Noiseless
  • Sleek design
  • 4-way air deflection
  • Space efficient
  • Auto Swing & Auto pump

Desert (105, 115, 150 litres)

  • India’s one of the first coolers with BLDC motor
  • Wheel leg set for easy manoeuvrability
  • 4-fin alloy metal blade for powerful cooling and air throw
  • 45ft Air throw distance in 105 litres
  • 50ft Air throw distance in 115 litres
  • 90ft Air throw distance in 150 litres
  • Auto Swing and Auto pump
  • Compatible with most Inverters
  • 3D Honeycomb Media
  • Sleek Design
  • Compact & Space efficient

The Indian manufacturing sector is growing at a high rate and THOMSON plans to capture a large pie of the market. Indian consumers’ rising income, improved standard of living and expectancy to become the world’s third largest energy consumer by 2030 are all attributing and converging marketer’s efforts to up their game.

Elated with the new launch Avneet Singh Marwah, CEO of SPPL, an Exclusive Brand Licensee of THOMSON in India, says “We are delighted to introduce our newest line-up of products to the Indian consumer, promising an exceptional experience in 2024 and beyond. Our commitment remains unwavering as we strive to provide cutting-edge technology crafted right here in India. We extend our heartfelt gratitude to our loyal customers, whose constant support has propelled our brand to unprecedented heights. Thomson’s innovative range of energy-efficient air coolers comes with features such as inbuilt auto swing technology, BLDC motor, and turbo air throw setting a new standard for savvy online shoppers. Embracing the forefront of e-commerce and the D2C market. Thomson has solidified its position as a leader in the smart TV category, consistently ranking among the top three best-selling brands online for over six years.”

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