Swaas launches its debut collection of 100% cotton kitchen essentials

Mumbai, July 22 2021: Swaas, a sustainable design-centric home brand unveils its kitchen linen product line across India in brick and mortar stores as well as e-commerce platforms. The newly launched comprehensive kitchen line-up comprises of aprons, oven mitts, pot holders, table mats, table runners, kitchen towels and napkins.

The products were designed taking into consideration the everyday dining, food prep and cleaning needs of the average household and coupled with pleasant designs, offer a holistic kitchen experience. The fabric used in this product range is water proof and thus it helps against accidents like spillage, getting wet etc.

Dr. Sudha Anand, Founder, Swaas, commented on the product range and said, “Our highly absorbent, 100 % cotton kitchen essentials are made from responsibly sourced cotton, recycled water and windmill generated electricity and are crafted by a qualified, mostly women workforce, thus embodying the two primary pillars of our value proposition – sustainability and women empowerment.”

The kitchen linens are a part of the Swaas 247 range and are available in the following product combinations – A 3 PC set of Apron, Oven Mitt and Pot Holder, a 2PC Oven Mitt and Pot Holder set, a 3 PC Kitchen Towel set, a 6 PC Napkin set, a 6 PC Cotton Table Mat set as well as individually sold Aprons and Table Runners.

The producsts are available in various colour combinations like Pink, Blue, Red, Navy, Dark Pink, Yellow and Grey.

The range has been created to give you a well-rounded dining experience by taking care of your food preparation, burning, staining, spilling, splashing and cleaning needs.

Swaas unique spirit is about blending beauty with comfort & functionality exuding the brand’s core message of ‘’Sustainability and Ethical manufacturing’’.

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