Bengaluru Influencers Celebrate Father’s Day with Power Cool’s PourItOutWithDad Campaign

Bengaluru, June 23: Power Cool, the flagship beer brand from SOM Distilleries & Breweries Ltd., celebrated Father’s Day with its digital campaign #PourItOutWithDad, bringing together leading influencers from Karnataka to honour the special bond between fathers and their children.

At a time when Father’s Day is increasingly shifting from material gifting to meaningful experiences, the campaign encouraged people to pause, reconnect, and spend quality time with their fathers through conversations, shared stories, and memorable moments.

Commenting on the campaign, Mr Intekhab Aslam, Head – Consumer Marketing & Brands, SOM Distilleries & Breweries Ltd., said “Father’s Day is no longer just about gifting. Consumers today are increasingly seeking meaningful experiences and emotional connections. With #PourItOutWithDad campaign, we wanted to encourage people to celebrate fathers by creating moments that will be remembered long after the day is over. Sometimes, the most meaningful gift is simply being present.”

The campaign witnessed participation from prominent content creators across Karnataka, who shared authentic stories and personal reflections that resonated strongly with audiences on social media. From childhood memories and family traditions to lessons learned over the years, the content celebrated fatherhood in its most genuine form.

With #PourItOutWithDad, Power Cool, just like last year, continues to strengthen its connection with consumers by celebrating real moments, authentic relationships, and shared experiences. The campaign reinforces the brand’s belief that life’s most meaningful celebrations are often rooted in human connections and memorable conversations.

The campaign was executed by their agency, Image Stereo, who managed influencer collaborations, content rollout, and social amplification.