Starbucks Spreads Mother’s Day Love, Bringing Families and Partners Closer
National, May 13th, 2024: Starbucks celebrated Mother’s Day with a heartfelt campaign, ‘It starts with your Mom’ that highlights the profound connection between a mother and her child. Bringing back ‘It Starts with Your Name’ campaign, Starbucks reinvigorated culture through continued investments in their partner (barista) and customer relationships. Partners proudly replaced their Starbucks apron tags with the names of their beloved moms, celebrating the occasion across 424 stores in India.
A touching video, #ItStartsWithYourMom that captures the essence of wishing your mother and spending time with her, emphasizing the emotional connection and shared experiences that bring families together over a cup of your favourite beverage at Starbucks. From coffee dates with your best friend (aka Mom) to spilling the tea with your favourite gossip buddy, Starbucks helps you celebrate Mom in all her glorious roles.
You can watch the brand video: here
Starbucks extended the celebration in-store across its 424 stores in India. Baristas surprised guests with cup sketches that added a personalized element to their moment and brought together new coffee experiences. Starbucks commitment to experience remains unparalleled, and Mother’s Day is yet another testament to reinforcing Starbucks’ mission to being the unique ‘Third Place’ experience for customers between work and home.
Kajal Jamnik, Starbucks Partner (Barista) , TATA Starbucks shared her experience, “As Starbucks partners, we wear many hats, but this Mother’s Day, we wore our hearts on our sleeves, literally! Having our moms’ names on our aprons badges was a small gesture with a big impact that reminded us, and hopefully our customers, of the incredible women who have shaped our journey. It was a day filled with love, appreciation, and a whole lot of delicious coffee.”
