Vasavi Club Buddhapurnima launches ‘I Love Hussain Sagar Lake’ campaign; 100-plus members take pledge to protect Hyderabad’s iconic water body
Creative campaign collaterals carrying messages on lake conservation, civic responsibility and tourism promotion unveiled by Ms. N. Manvi Jagan, DGM, TGTDC, aboard Khair-un-Nissa boat
Hyderabad, Nov 15: In a unique initiative combining civic responsibility, heritage awareness and tourism promotion, Vasavi Club Buddhapurnima, affiliated with Vasavi Clubs International, launched its community outreach campaign ‘I Love Hussain Sagar Lake’ on Saturday evening.
A set of creative campaign collaterals carrying compelling messages on protecting and promoting Hussain Sagar Lake were unveiled by Ms. N. Manvi Jagan, Deputy General Manager, Telangana Tourism Development Corporation (TGTDC), at a special programme held aboard the Khair-un-Nissa boat on Hussain Sagar Lake.
The campaign posters carried a range of thought-provoking messages, including “Hyderabad Is Incomplete Without Hussain Sagar”, “More Than a Lake. It’s Hyderabad’s Identity”, “Hussain Sagar Lake Is Not a Dustbin”, “A Clean Hussain Sagar Is Everyone’s Responsibility”, “Be a Lake Ambassador” and “Make Hussain Sagar a Tourist’s Delight”. Other messages encouraged citizens to keep plastic away from the lake, protect its heritage and take pride in its recreational and tourism potential.
The campaign also highlighted Hussain Sagar’s rich historical legacy, its association with Hyderabad’s identity and the iconic Buddha statue that stands majestically on Gibraltar Rock.
Following the unveiling, Ms. Manvi Jagan administered the ‘I Love Hussain Sagar Lake’ pledge to more than 100 members, who committed themselves to spreading awareness about lake conservation, discouraging littering and plastic pollution, and encouraging responsible public behaviour towards the lake.
The programme was held in the presence of the leadership of Vasavi Clubs International and members of Vasavi Club Buddhapurnima.
Speaking on the occasion, V.N. Telukuntla Venkat Raghuram, President, Vasavi Club Buddhapurnima, said, “Hussain Sagar is not a dustbin. It is an invaluable part of Hyderabad’s heritage and identity. We have inherited this historic lake from previous generations, and it is our responsibility to preserve and protect it for generations to come. Protecting Hussain Sagar cannot be left to the Government alone; every citizen has a role to play.”
D. Ramchandram, Project Coordinator of the initiative, said, “We wanted to take a club meeting beyond its usual agenda and give it a larger public purpose. Hussain Sagar is much more than a water body. It is a 450-year-old historical landmark, an engineering achievement, a recreational space, a tourism attraction and an integral part of Hyderabad’s identity. Through this campaign, we want to transform affection for the lake into a sense of responsibility. Our creative placards are intended to generate conversations, encourage citizens to become Lake Ambassadors and remind everyone that loving Hussain Sagar also means protecting it.”
The initiative seeks to take the message beyond the club’s membership and reach the larger community through creative communication, citizen participation and sustained awareness efforts.
The message is simple: We Love Hussain Sagar Lake. Our Lake. Our Pride. Our Responsibility.