Mumbai, 25th May 2021: SARVA, one of India’s leading yoga-based digital platforms, announces the appointment of Nam Le as Chief Technology Officer (CTO) and Janhavi Saraf as Vice President & Head of Content. These two strategic appointments will help drive technical innovation and content diversification at SARVA.
Launched in April 2020 in the middle of an emerging pandemic, SARVA’s digital offering promotes holistic health through its purely goal-based online yoga platform. The content is primarily aimed at and customised to five primary health goals, namely, weight loss, pain management & therapy, stress, sleep, and overall health and immunity.
Talking about this, Sarvesh Shashi, Founder, SARVA, said, “The pandemic has made our lives so much more challenging. You have to remain away from the office, your kids can’t go to school and there is literally no outdoor activity. In such a situation, if one doesn’t get the right support and guidance, it could make them physically or mentally sick. We at SARVA are trying to overcome this situation by introducing people to yoga’s benefits. Our digital platform helps them access the best-in-class content and interactive yoga sessions within their homes. SARVA has already touched so many lives and we are on a mission to help the world breathe, relax, get some sleep and stay physically & mentally fit and healthy.
Nam Le, CTO, SARVA, added, “After having spent more than 25 years working for giants like Sapient and CA Technologies in the Silicon Valley area and launching a number of start-ups all over the world, I am now keen to use my knowledge in the health and wellness sector. I headed the product engineering team at The Cusp, a company that offered at-home hormone tests to women in peri-menopausal and menopausal stages as well as expert care telemedicine services. Now, my aim is to help SARVA evolve into a major digital platform for learning yoga and mindfulness. I believe that technology empowers us in novel ways every day and the culmination of wellness and technology is at its peak during this period”.
Janhavi Saraf, Vice President, Head Content for SARVA, said, “I am excited to get an opportunity to strategize and create content that will genuinely move mindsets and wellness graphs in the positive direction. At SARVA, we’re literally revolutionising lives. This is the right time to bring out the potential of genuine yoga and ancient Indian meditation practices when the world is in need of these tried and tested solutions. I am looking forward to seeing SARVA continually evolve as a brand, redefining and augmenting the journey of our users towards wellness.”
Having delivered over four billion minutes of live classes and instructions completed on its dynamic digital platforms, SARVA’s ecosystem of curated and premium, and exclusive content comprises:
A) 650,000 + installs from over 97 countries in the last 12 months.
B) 35,000+ paid users
C) More than 25+ Corporate partnerships
D) 1500 hours of yoga and meditation content created and diversified into audio, video, and textual guides.
E) Launched content in six different languages.
F) An avg rating of over 8.6 for every goal-based program.
Over and above this SARVA is also dedicated to helping communities thrive and heal through this difficult time which includes a lot of digital content comprising of Yoga and yogic habits that are being offered free of cost across their platforms.
SARVA aims to drive the mission of promoting holistic wellness through yoga and creating new technological features such as personalisation, gamification, in addition to content that will enhance its multi-cross generational appeal. SARVA is also working towards achieving a target of $1mn MRR by March 2022.
SARVA is backed by celebrities including Jennifer Lopez, Mark Mastrov – often known as the Steve Jobs of Fitness, Malaika Arora, Director, and Producer Aishwaryaa R Dhanush, Shahid, and Mira Kapoor among others. They have also received funding from US-based VC Fund Mantra Capital, the Patni Family office, Fireside Ventures, and the Cutting Edge Group (CEG).