Jaishankar Lauds GalaxEye for Advancing India’s Space-Tech Strength
May 4 (BNP): External Affairs Minister S. Jaishankar has praised India’s advancing space technology ecosystem, highlighting the success of GalaxEye and...
Business
India Tightens Enforcement to Curb LPG Hoarding Amid Stable Supplies
New Delhi, May 4 (BNP): The government has intensified enforcement measures to prevent hoarding and ensure smooth supply of cooking...
Global Crude Shortfall Could Reshape Demand and Strengthen OMC Margins
May 4 (BNP): A global crude oil supply shortfall of around 4.8 million barrels per day (mbpd) could potentially lead...
Online Food Delivery Sees Rapid Growth, Yet Huge Scope Remains
New Delhi, May 4 (BNP): Online food delivery in India has witnessed strong growth in recent years but continues to...
Ketto and Imagicaa Collaborate to Deliver Experience-Driven Social Impact
Mumbai, May 04: Ketto, a crowdfunding platform focused on healthcare and social causes, partnered with Ray of Joy, a nonprofit...
Strong Tax Receipts Help Government Surpass Revenue Targets
New Delhi, May 4 (BNP): The government has reported robust revenue collections across major tax categories, with several streams exceeding...
Rupee Weakens in Early Trade Amid West Asia Tensions and Elevated Oil Prices
Mumbai, May 4 (BNP): The Indian rupee opened on a weaker note on Monday, depreciating by 11 paise to 94.95...
Markets Surge at Open, Tracking Global Optimism and Easing Oil Prices
Mumbai, May 4(BNP): Indian benchmark equity indices opened the week on a strong note, rallying sharply in early trade on...
Sleep India Records 70x Revenue Growth in Two Years, Crosses INR 200 Crore
Mumbai, Apr 25: Emma Sleep India, the Indian arm of Europe’s largest D2C mattress brand, has grown its revenue from ₹3 crore in FY23 to ₹212 crore in FY25 - a 70x increase in two years. The business has been contribution-margin positive since its first year of operations. The growth makes India one of Emma’s fastest-scaling markets globally. The company, headquartered in Frankfurt, Germany, operates across 33 countries and is one Western Europe’s leading brands in the segment. In India, Emma has built its business primarily across metro cities through a digital-first acquisition model backed by a growing offline retail presence of over 10 experience stores. “In the long run, the Indian mattress market rewards brands that can scale without burning cash. We’ve been profitable from year one, not because we under-invested, but because we built the entire business around unit economics first and topline second. That discipline is what turns a ₹3 crore pilot into a ₹200 crore business, not marketing spend alone,” said Saptarshi Basu, Head of Marketing for Emma Sleep India. Emma’s approach in India has diverged from the playbook most D2C mattress brands follow. Rather than competing on price or celebrity endorsements, the brand has invested in product differentiation rooted in sleep science including mattresses engineered for India’s climate and firmness preferences and a performance marketing model that prioritises measurable return on ad spend over awareness metrics. The company’s influencer marketing programme, which routes creator content directly into paid media campaigns, has become a case study adopted by other Emma markets globally. Key growth drivers include rising consumer awareness around sleep health, strong demand for premium mattresses in India’s urban and tier-2 markets, and Emma’s expanding product portfolio across mattresses, pillows, beds, and sleep accessories. The company has also invested in localised manufacturing and supply chain efficiencies to support its next phase of growth.
Dubai real estate sales hit AED48B in April
Market shows more resilience as monthly sales transactions lift to almost 14,000 Dubai, UAE, May 4: The Dubai real estate market...