07 February 2023: February is the month of love that brings a sense of celebration, happiness, and warmth after the gloomy winters. And in the pursuit, there are some who wear their hearts on their sleeves and those who are too hesitant to speak up. As we approach Valentine’s Day, it has become a significant cultural affair, marking the day of romance not only in India but across the world. The season of love is widely celebrated in the Bhojpuri region too, especially among the youth. Bhojpuri’s favourite channel ZEE Biskope has celebrated the season of love since its very first year and this year will only take the celebrations notches higher. In a never-seen-before initiative in the category, ZEE Biskope plays cupid launching yet another category first: Biskope Milayi Jodi. The campaign provides an avenue to ZEE Biskope fans to explore the power of their love for their favourite stars. It rejoices the emotion of fandom that viewers share for ZEE Biskope which can win them a date with their beloved movie stars.
The brand has roped in Bhojiwood’s teen heartthrobs Anara Gupta & Nisar Khan for this campaign. Nisar Khan started his career winning a dance reality show and since then established himself not just as an accomplished dancer but even a successful actor with movies like Shiv Rakshak & Sawanriya Mohe Rang De pairing with Bhojiwood’s leading ladies. Considered as the young hunk of Bhojiwood, Nisar’s prowess has bagged him multiple awards including Best Debutant & Handsome Hero & Most Stylish Hero awards. Anara Gupta has some of the big Bhojpuri titles to her credit while also venturing into Bhojpuri web series. She has been honoured with UP Ratan award, Naari Shashaktikaran award and Best Actress award at Jharkhand International Film Festival. Considered as a sensational performer, her songs have hit millions of views and she boasts a huge social media fanbase too. The duo will not only add glamour to the initiative but even drive a whopping response given their popularity especially among the young audience. Starting on 7 February with the commencement of Valentine’s week, the initiative will mark yet another milestone in ZEE Biskope’s thought leadership in curating unique viewer engagement drives.
‘Biskope Milaye Jodi’ will invite viewers to share a video where they pitch on why they should be selected as the Biskope’s biggest fan and hence win a date with their favourite stars Nisar Khan & Anara Gupta. Viewers need to share the video on ZEE Biskope’s WhatsApp number 8563856302 within 14 Feb. Two of the best pitches – one from a male & one from a female will win a chance to fly to Mumbai for a date with Nisar & Anara. Winners will be announced on 19 Feb between 6 – 9 pm only on ZEE Biskope featuring their winning videos along with a selected few whose pitches have been impressive. The dating experience of the winners will also be televised on ZEE Biskope on 26 Feb between 6 – 9 pm.
Talking about the new initiative, Samrat Ghosh, Chief Cluster Officer – East, ZEE Entertainment Enterprises Ltd said, “ZEE Biskope has always given originality to Bhojiwood while riding on the pinnacle of consumer-centrism. Including a unique content marketing campaign like ‘Biskope Milaye Jodi’ in our Valentine’s Day presentation broadens horizons and provides fans with a comprehensive experience that extends beyond TV screens. Such topical and thematic consumer engagements foster greater involvement and meaningful brand association among viewers. This curating principle also extends to our esteemed partners, who may avail such innovative and engaging efforts to reach their audience.”
Sharing his thoughts about the same, Amarpreet Singh Saini, Chief Channel Officer, Bhojpuri Cluster, ZEEL said, “The success of the last two VDay initiatives: Labhlitis Messiah & Love Dangal have been credited to the fact that they gave viewers an opportunity to experience the brand and thereby develop brand love. This year is no exception. It will rather multiply the enriching experience with the rare opportunity to date a celebrity. The effort is to reduce the gap between viewers and their entertainment screens such that they feel ownership in being a part of our journey. We will remain committed to expanding category-first entertainment solutions that are innovative, consumer-focused, and unique.”
Touted as the go-to destination for Bhojpuri movies, ZEE Biskope offers a slew of robust content spread across an array of genres highly popular amongst Bhojpuri audience such as romance, drama, action and comedy. The channel is available on Airtel (channel no 663), Tata Sky (channel no 1120), DEN Bihar(channel no 840), DEN Jharkhand (channel no 839), DD Free Dish (channel no 31), d2h (channel no 2073), Dish TV (channel no 1555), Siti Cable (channel no 214) and Darsh Digital (channel no 189). It’ll soon be available on all other major cable platforms.