India: SafeStorage, India’s leading self- storage solution provider recently registered 5x growth in business owing to its massive technology upgrade. The company has completely overhauled its website- with a new Graphic User Interface (GUI) and brought down average booking time process from 3 minutes to 30 seconds. They have also made significant changes in the backend to ensure smooth flow. SafeStorage has used code igniter with Laravel, NodeJS and HTML5 to revamp its technology. They have also strengthened their data base to be able to support huge volumes of customer data without glitches.
To optimize warehousing and to facilitate ease our operations, they have incorporated AI&ML models in their processes. Artificial Intelligence is used to identify unused space across warehouses and it then suggests best fit space based on the inbound customer goods/items. The company has employed Machine Learning & Deep Learning to assign pickups based on geography resulting in optimization of transportation. SafeStorage has an internal talented tech team comprising of 12 members, who have developed & worked on this software for the last 4 months.
The company has seen a massive increase in response from its markets in Bengaluru, Hyderabad, Chennai & Pune. Bengaluru, Pune & Hyderabad have shown 2X growth, whereas business in Chennai saw 4x growth. Bengaluru has the highest response rate in terms of volume with weekend slots getting booked a week in advance.
Sharing his thoughts, Ramesh Madisetty, CEO & Co-founder of SafeStorage, said, “I’m extremely happy on receiving this overwhelming response for our business. The GUI has been completely changed for seamless navigation and now for further ease of customer, we have managed to minimize the average booking time. Additionally now customers can pay just 10% of total transport charges and book a slot. Owing to this revamp, our conversion ratio has gone up to range 40%-60% compared to the earlier 10%-20% owing to the revamp. The spike has majorly come from B2C customers (Household storage items) & also 5X growth in B2B leads. Our target is to be one stop shop for storage & logistics solution in the country.”
SafeStorage currently has 8.5 Lakh square feet space in warehouses across five cities in India- Bengaluru, Hyderabad, Chennai, Mumbai & Pune. SafeStorage’s warehouses are covered for fire, theft, and natural calamities. All the customer items at SafeStorage are covered by insurance. Recently they tied up with United India Insurance and filed for 112 crore coverage. SafeStorage warehouses are fully equipped with modular fire extinguishers, smoke detectors, and alarm systems.