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Pinch Launches Mumbai Operations, Unveils PAN India Growth Plans

New Delhi, 28th May 2024 – Pinch, a leading home concierge & lifestyle management company, today announced the launch of its operations in Mumbai – the financial epicentre of the country hosting a large segment of high-net-worth individuals & families with a latent need for home management services. The company helps eliminate daily micro-stresses by assigning their customers a qualified & reliable Lifestyle Manager who becomes their go-to-person for all their home-related tasks, be it home organization, product recommendations & purchases, meal & grocery management, holiday planning, managing reservations & appointments, bill payments, repairs & maintenance, recruiting & training domestic help, or executing any other home errands.

After building a credible presence in the NCR region, Pinch’s expansion into Mumbai marks the next chapter in its journey to help people free up time from their busy schedules for things that they find joy & meaning in. The company also unveiled its future expansion plans for the current fiscal year that include a launch in Chandigarh in the third quarter and the technology hub of Bengaluru in the fourth quarter. Thereafter, the next phase of expansion would happen in FY 25-26 with launch in cities like Chennai, Hyderabad, Pune & Ahmedabad.

Nitin Mohan Srivastava, Co-founder & CEO of Pinch, shared his thoughts on the expansion plans, stating, “I founded Pinch with the objective of simplifying people’s lives in a manner that enables them to spend their time on what really matters to them and brings them abundant joy. This is a personal mission for me. A lot of our customers are high performing professionals & successful businessmen, but they are constantly pressed for time to attend to personal & household matters, which in turn impacts their well-being. With Mumbai, I am delighted to be able to reach and assist more such people, offering them our tailored lifestyle management services. This is only the beginning of our expansion, and we can’t wait to bring our services to more people across India.”

Since its inception in 2021, Pinch has continually expanded its repertoire of in-house service capabilities. From providing full-time & on-demand domestic staff, including trained butlers, home cooks, housekeepers, nannies, and drivers, to services like deep cleaning, kitchen & wardrobe organization, and managing home transitions, including relocations, the company is committed to providing high-quality customer experience and constantly improving its service delivery.

Pinch’s Chief Business Officer, Ravi Bansal, added, “We have been getting customer requests from cities like Lucknow, Jaipur & Indore organically. While our focus is on expanding on-ground operations in the top-tier cities in the coming months, we are also, therefore, looking at offering remote lifestyle management services to cater to incoming requests from other cities. This will enable us to make our services quickly available to a larger audience regardless of location.”

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