PhonePe’s ‘insurance your way’ campaign has brands jostling to make a similar offer to their customers!
The Insurance Your Way campaign was recently kicked off by PhonePe. The campaign aims to educate customers on buying hassle-free motor insurance with the help of trusted insurers, without any unwanted spam calls or unnecessary add-ons.
As a part of the launch, a Twitter banter was planned along with the campaign line Insurance Your Way, emphasizing the unique PhonePe offering. The trend caught on Twitter and marquee brands across different categories that have been pivotal in bringing about a change in their respective category participated and #InsuranceYourWay was modeled according to the respective brands’ offerings.
The banter was a huge success. It went live on the 19th of April 2023. PhonePe received responses from 30+ brands including Myntra, Shopsy, Zepto, McDonalds, Reliance General Insurance, Cars 24, Practo, Super Gaming, Airtel, Dark Fantasy, Truly Madly, and many more.
Check out the banter here: https://twitter.com/PhonePe/status/1648570355290902529
