Philips Domestic Appliances:: #TasteOfLove Campaign
Philips Domestic Appliances has launched its Valentine’s day campaign #TasteOfLove. The campaign narrative is based on a simple question, what shape is the heart of your valentine made of? The thought simply is that for Indians, love and love for food almost go hand in hand, and this valentine’s day, Philips wants people to find out what food will make its way to the heart of their loved one.
The ad’s headline reads, “Is her heart pizza-shaped?” catching the reader’s attention, and the body copy puts up an adorable narrative urging people to put in that extra effort and cook something for their valentine, in an inclusive way. “Make, not buy. Roll your sleeves up and marinate your love in spices and mix condiments that your partner’s soul craves.” said a line from the ad.
As a part of the campaign, Philips Domestic Appliances has also introduced a month-long offer valid across its Kitchen Appliances Category. Buyers will get movie vouchers worth ₹500 for every Philips Kitchen Appliance they buy in the month of February.
The brand has rolled out a print campaign across major publications to promote the offer with a heartwarming message urging people to cook for their valentine. It has also been activated on digital, social & eCommerce platforms as well as brought to life at the shop front through the point of sales material (POSM).