From Markets to Milestones: Equentis’s new Father’s Day campaign inspires Dads to Invest Where It Matters

Mumbai, June 11, 2025 – Equentis Wealth Advisory, a research-led equity investment advisory firm, has launched a heartwarming Father’s Day campaign titled ‘Smart Father Smarter Investor.’ The campaign breaks away from conventional financial messaging and instead urges fathers to invest time and energy in nurturing the greatest investments of their lives. The campaign celebrates the modern Indian father, one who balances spreadsheets and school runs, SIPs and storytime.

The central idea: Smart fathers aren’t just investors in markets. They also invest in moments and milestones.

Unfolding through a digital film set inside Equentis’ office, the campaign flips the script—literally. The early morning rush, tiffin handoffs, and goodbye hugs take center stage before the narrative shifts: this time, the briefcase stays home, and the children head to the office. As they don their dads’ blazers and take charge of the day’s meetings, the film reflects on the true ROI of parenting—time well spent.

The campaign is built on a powerful insight: while over 70% of Indian fathers actively engage in their children’s upbringing, less than a third have structured financial plans aligned with their children’s life goals. Equentis spotlights this emotional gap between intention and execution.

The campaign film shares a poignant reflection: “Every investor has a reason. Sometimes, it’s not a number… It’s the name that calls him Dad.” This sentiment lies at the core of Equentis’s philosophy, that behind every investment is a deeply personal motivation, often rooted in the desire to secure a brighter future for one’s children.

Highlighting the thought behind the campaign, Alok Arya, Chief Marketing Officer (CMO), Equentis Wealth Advisory Services, said, “At Equentis, we believe that the most rewarding investments are those that grow over time, much like our children. A smart father is a smarter investor. He builds wealth not just for returns, but for reasons. Whether it’s investing for an Ivy League education or a child’s wedding, structured and goal-led financial investments ensure one is present in both, a child’s today and tomorrow.”

“Smart Fathers Smarter Investors” is more than just another Father‘s Day campaign; it’s a reminder of why we do what we do. We want fathers to know they can be present to create those precious memories and be the guiding light for their children, while we take care of their investment journey,” added Arya.

The campaign has been entirely conceptualized and executed by Equentis’ in-house teams, bringing together strategic clarity and creative execution without external agency involvement. Rooted in real-life insight and everyday parenting moments, the campaign reflects the firm’s ability to build emotionally compelling narratives that mirror its core purpose.