Forever New Debuts in Vishakhapatnam with Its Exclusive First Store
Vizag, Apr 28: Vishakhapatnam steps into a new retail moment this April as Forever New opens its first store in the city at Inorbit Mall, Upper Ground Floor. The launch on April 15, 2026, marks the brand’s entry into Andhra Pradesh, bringing its signature world of refined occasionwear and modern femininity to a market influenced by evolving, design-led sensibilities.
The store is conceived with a modern, streamlined layout that prioritises clarity and ease. Within it, a wide array of elegant apparel is brought together for a fashion-forward clientele, pieces that move across occasions without excess. The space is structured to allow fluid navigation, where collections can be experienced without visual clutter, and decisions feel intuitive rather than directed.
Defining the launch is the latest collection, New Wave, a celebration of effortless silhouettes and refined summer dressing. Designed for the modern woman who moves seamlessly through moments, it brings together fluid shapes, soft tailoring, and elevated details that feel as easy as they are elegant. From sun-soaked beach holidays to leisurely brunches and intimate evening soirées, the collection offers a versatile wardrobe, with lightweight fabrics, feminine hues, and timeless cuts that embody ease, confidence, and understated sophistication.
The in-store experience is designed as premium, with a focus on comfort and considered service. This extends into Forever New’s wider customer offerings. The Allure loyalty programme introduces members to an exclusive ecosystem of rewards, early access to collections, and curated experiences. Complementing this is the Home Shopping service, allowing customers to connect with a personal style consultant virtually, receive selections at home for trial, and make purchase decisions within their own space.
As the first Forever New store in Vizag, the launch creates a new point of access for customers in the city, bringing the brand’s collections and services into a dedicated retail environment while amplifying its presence in India.
Commenting on the launch, Shifali Singh, Country Director – India for Forever New said, “We are pleased to introduce Forever New to Vishakhapatnam with our first store in the city. This opening allows us to bring our design philosophy and customer experience closer to a new audience, while continuing to expand our presence in India.”
