Fanoz Unveils “Who is a Fan?” video Featuring Ajinkya Rahane in a New Avatar
National, 07 April, 2025: Fanoz, the fan-first sports engagement platform by PlayCKC Interactive Pvt Ltd, has launched an exciting new video featuring its brand ambassador Ajinkya Rahane, former Indian Test captain and current KKR skipper. In this entertaining film, Rahane explores the question, “Who is a fan?”, stepping into the shoes of different characters, each embodying the quirks, rituals, and passion that make sports fandom truly special.
As the brand ambassador of Fanoz, Rahane masterfully portrays four distinct fan personalities, celebrating the diverse ways in which people experience and express their love for the game. Whether it’s the superstitious supporter, the overanalytical strategist, the emotional die-hard, or the loud and proud cheerleader, the video encapsulates the essence of fandom in all its vibrant forms. The video has been shot and produced by Scooter Media, headed by Richaa Agarwal.
Speaking about the launch, Ajinkya Rahane said: “Being a fan is about passion, emotion, and connection. I loved bringing different fan personalities to life in this video, and Fanoz truly captures the spirit of fandom. No matter who you are, if you love the game, you’re a part of the Fanoz family.”
Commenting on the latest video, Anuradha Sinha, Cofounder & COO said “Fanoz continues to revolutionize sports engagement, creating a fun, interactive, and immersive space for fans to connect with the game they love. The new campaign sets the tone for what’s to come—a celebration of fans in all their glory.”
Fanoz is more than just a platform—it’s a home for every fan. With every campaign video, Fanoz is redefining sports gaming. Whether you cheer from the stadium or your sofa, the game just got a lot more personal. The brand has always created engaging content that has very well resonated with its fans. Fanoz also had dropped a high-energy rap anthem last week that captured the raw passion, thrill, and community spirit of sports fans across the globe. The rap was written and performed by Anmol Gawand and the music and post-production was done by Deepraj Raorane. With the ongoing IPL season, the anthem pumped up the adrenaline of match days. The anthem was more than just music – it’s a rallying cry for fans who live and breathe their favourite sport. The video, prepared by Ulta Cube Technologies, featured a smart use of AI, to show the celebrations of the modern fan – from living the highs and lows of every play to engaging with their favorite teams and players beyond the screen. It mirrored the mission of Fanoz: to turn passive viewership into powerful participation.
How Fanoz is revolutionizing the fan experience:
– Live sports gaming: Fans play dynamic prediction games during live matches and win real rewards
– Fan-centric approach: Moving away from the promise of big bounty wins, Fanoz rewards fans for being fans, where all fans can win by engaging in simple gameplay.
– Low cognitive load, high Fun: Designed to be easy, intuitive, and engaging – perfect for casual and hardcore fans alike