Fairmont Showcases Timeless Textile Rajasthan Traditions





India, September 2022 – Fairmont Jaipur, the luxurious property located in the pink city, is honored to be the venue partner for the 2nd edition of Jaipur Saree Speak – an initiative of Raghukul Trust. Supported by the Department of Tourism. Weave Walk 2 is set for an exhibition and sale showcasing the exquisite hand-crafted products of artisans at Fairmont Jaipur.

The pandemic dealt a hard blow to the creative industry. Loss of livelihoods and piling inventories, shrinking market share need to be addressed if the Living Traditions of Rajasthan are to be preserved and promoted.

The Weave Walk seeks to promote the iconic Indian Saree and the hand-crafted timeless textile traditions of Rajasthan, which are slowly but surely losing their footing in the market. To reignite the love for these timeless traditions weaves, and hand-crafted sarees from all over Rajasthan such as Jaisalmer, Barmer, Awa, Sanganer, Bagru and Jaipur will be showcased.

Speaking about the event, Mr. Rajiv Kapoor, General Manager, Fairmont Jaipur said, “India is recognized and appreciated around the globe for its rich and diverse culture and heritage. Our traditional offerings and the craftsmen that keep them alive are near and dear to our hearts, and it is imperative for us as responsible citizens to step up and contribute however we can. This incredible initiative by Raghukul Trust enables us to generate awareness and funds for a much-needed cause. Also promoting textiles has an intangible enabling impact on women who are in an overwhelming majority in this informal sector.

We are honored to host this event and hope it will bring center stage “vocal for local ” and ” and “Go Handloom” drive in a year when the country celebrated its Azadi Ka Amrit Mahotsav.”

While the overall growth of the country might be on an upwards trajectory, the secure future of our heritage and craftsmen finds itself in a position of the danger of being lost. Raghukul Trust is committed to preserving this heritage and supporting those who keep it alive. In 2019, the Raghukul Trust held its 1st edition of Jaipur Saree Speak. The initiative shined a light on how hand-crafted sarees and the different weaves from pan India are steadily losing their market share. Hence Saree weaves from all over India were included in a ramp walk to support the cause.

Curated by Sadhana Garg, Founding Chairperson of Raghukul Trust, the event to be held at Fairmont Jaipur on September 10, 2022, is one that is much needed for the preservation of all that is paramount to our nation. Coming together to amplify this cause are participants who are women headliners of Jaipur city. The walk is set to see women value creators such as doctors, entrepreneurs, educationists, digital strategists, hoteliers, and performing artists, etc. The exhibition will also display state-of-the-art sarees for viewing, presented by The Weaver’s Centre Jaipur, supported by the Textile Industry, Government Of India.

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