DAAWAT World Biryani Day Returns Starring You and Shah Rukh Khan
Hyderabad, June 30: LT Foods, a global FMCG company in the consumer food space is back with the DAAWAT® World Biryani Day® with a powerful Bollywood star led personalized twist. This year marks 5th edition of DAAWAT® World Biryani Day®, that lets you step into the frame alongside Shah Rukh Khan, the King of Bollywood.
Celebrated every year on the first Sunday of July, DAAWAT® World Biryani Day®, now a registered Intellectual Property (IP) of LT Foods, has, over the last 5 years, evolved into a Biryani movement that brings together biryani enthusiasts from across geographies, cultures and generations. Instituted in the year 2022, the occasion celebrates the universal love for biryani and the joy of sharing memorable moments over this iconic dish.
As a part of this year’s celebrations, biryani lovers can get lucky and create their own personalised video featuring themselves alongside Shah Rukh Khan, making them an integral part of DAAWAT® World Biryani Day® celebrations. By seamlessly blending technology, entertainment and food, the campaign aims to create unforgettable experiences for biryani lovers and inspire them to celebrate their love for the beloved dish.
Speaking on the occasion, Mr. Ritesh Arora, CEO – India Business & Far East, LT Foods Ltd., said, “Biryani is not just a dish — it is an emotion shared across generations, geographies, and cultures. Five years ago, we instituted DAAWAT® World Biryani Day® because we firmly believed that Biryani deserves its own special day where we celebrate this delectable iconic dish, whose appeal can never be satiated. Today, it has become a cultural moment owned by biryani lovers globally. This year, we wanted to make the celebration even more personal, immersive and memorable for biryani lovers. This year’s campaign is our way of bringing together food, technology and entertainment to create moments that consumers will cherish and share with their loved ones.”
Ritesh Sud, Chief Marketing Officer – India & Far East, LT Foods Ltd. said, “DAAWAT® World Biryani Day® belongs to Biryani lovers and this year, we wanted to give them something truly iconic. What could be more special than sharing your love for Biryani alongside the King of Bollywood himself? Our campaign makes this dream a reality for biryani fans. Whether you are cooking for your family in Mumbai or hosting a biryani feast in Hyderabad, this is your moment to shine. We can’t wait to see every Biryani lover step into the spotlight alongside Shah Rukh Khan and share their personalised story with their near and dear ones.”
Over the years, DAAWAT® has earned its place as one of the most loved Basmati brand globally. Today, the brand offers a rich and growing portfolio reflecting LT Foods’ commitment to making premium rice experiences more accessible and versatile.