BRND.ME transitions into a public company marking a key step towards its IPO readiness
Bengaluru, June 17 : BRND.ME, formerly Mensa Brands, has transitioned from a private entity to a public company as it continues to prepare for its public listing. This conversion has been completed following Honorable National Company Law Tribunal approval and requisite filings with the Registrar of Companies, following which, the company’s corporate name has been changed from Mensa Brand Technologies Private Limited to Mensa Brand Technologies Limited.
The move marks another important step in BRND.ME’s journey towards becoming a public-market-ready consumer brands company. It follows the company’s successful cross-border composite merger from Singapore to India, which was completed in under 10 months and received approvals from the High Court of Singapore and the National Company Law Tribunal, Chandigarh Bench.
The conversion into a public company brings BRND.ME under a structure more aligned with public-market requirements, enabling greater governance clarity, regulatory alignment and readiness for public-market scrutiny. The company is evaluating an IPO over the next 12 to 18 months.
Commenting on the development, Ananth Narayanan, Founder and CEO, BRND.ME, said,
“Converting into a public company is an important milestone in BRND.ME’s journey. Over the past year, we have taken deliberate steps to simplify our corporate structure, strengthen governance and build a stronger foundation for the next phase of growth. For us, the larger ambition is to build from India for the world and create consumer brands that can scale meaningfully across global markets. Our transition to an Indian holding structure, followed by this conversion, gives us the structure to scale with greater focus, transparency and discipline.”
BRND.ME completed its re-domiciliation from Singapore to India earlier this year through a first-of-its-kind cross-border composite merger. The move brought the company under a single Indian holding structure, creating greater operational agility and sharper alignment across its portfolio.
Reinforcing this trajectory, BRND.ME has achieved adjusted EBITDA profitability and turned operating cash-flow positive during FY26. The company recorded FY26 revenue of approximately ₹1,500 crore and is currently operating at a revenue run-rate of ₹1,700 crore to ₹1,800 crore.
For BRND.ME, FY26 has been a year of disciplined consolidation, with growth driven by margin expansion, tighter cost structures and calibrated investments. The company’s portfolio is anchored by four scaled flagship brands: Majestic Pure, with approximately ₹400 crore annual revenue; Botanic Hearth, with approximately ₹300 crore annual revenue; and MyFitness and PartyPropz, each at over ₹200 crore annual revenue. These brands hold leadership positions across wellness, personal care, nutrition and lifestyle categories.
International markets continue to be a key growth driver, with BRND.ME operating across key regions including the United States, Canada, the Middle East, Europe, and other geographies.