Beyond Cookies: B2B Advertising Built for Companies, Not Consumers
STOCKHOLM & TRONDHEIM – 14 September 2026 – B2B advertising has a targeting problem. Marketers are expected to reach the companies that actually matter. At the same time, much of today’s digital advertising infrastructure is still built around methods developed for the consumer market. As browsers tighten their privacy requirements and cookie consent has dropped to just 39%, the traditional model of digital advertising is starting to fall apart.
Photographer: Inzynk
But B2B doesn’t have to work that way.
This month, Nordic B2B advertising platform Inzynk is opening its new platform to the public. Powered by a 100% cookie-free IP geofencing engine, the platform enables marketers to target their advertising directly at specific companies.
The idea is simple: B2B marketers should be able to reach the companies they actually want to reach, without having to track the people who work there.
Stop targeting everyone. Start reaching the companies that matter.
For years, digital advertising has been built around finding and tracking individuals across the web. That can work for consumer advertising. But when you are selling to a defined list of companies, it is far less relevant.
Inzynk takes a different approach.
The technology enables marketers to build precise B2B audiences and advertise directly to the companies they want to reach, without relying on third-party cookies or individual-level tracking.
This means marketers can work with the precision they expect from modern B2B marketing, without compromising consumer privacy.
“The industry is making a big deal about the death of the third-party cookie. But in B2B, you don’t need to track individuals to win business,” says Pål Lind, Co-Founder of Inzynk. “We can target advertising at the companies that matter using a 100% cookie-free IP geofencing engine. It simply fits better with how B2B actually works.”
The new self-service platform brings Inzynk’s B2B advertising tools together in one place, including Audience Builder, Company Ads and Visitor ID. Marketers can build audiences, launch campaigns and identify engaged companies without lengthy onboarding processes or the complex setups that often come with traditional enterprise advertising.
B2B advertising shouldn’t require an enterprise budget
The launch is also a step towards Inzynk’s broader ambition: making effective B2B advertising accessible to more companies.
“We don’t believe effective B2B marketing should be reserved for enterprise companies with huge budgets, complex tech stacks and specialist teams,” says Erik Johnsson, CEO of Inzynk. “As the market moves away from individual-level tracking, we have an opportunity to build B2B advertising around what actually matters: the companies you want to reach, the engagement you create and the impact you can demonstrate.”
With Inzynk, marketers can go from building an audience to having a live campaign up and running in minutes, with a focus on reach, engagement and results at company level.