Aromahpure, a Leader in the Ambient Fragrance Industry Celebrates a Benchmark of 1 Million Satisfied Customers with Its Premium Range
In a competitive market where fragrance is perceived as a luxury that comes with a hefty price tag, Aromahpure has raised the bar by showing that premium fragrances can be both high-quality and affordable. In just two years since its debut in 2022, Aromahpure has earned the trust and admiration of over one million customers, securing a stronghold in India’s fragrance industry. The brand has successfully bridged the gap by offering an array of home and car fragrances that combine style, functionality, and affordability. The brand currently offers 60+ products across both categories, from soothing fragrance oils, candles, and diffusers for the home to a wide selection of car fragrances, including best-selling products like hanging pods, flakes, and Hunny Bunny, meeting diverse customer needs.
Speaking about the milestone, Akshit Mittal, Founder and Director of Aromahpure, shared a few words, stating, “Our journey started with a simple yet powerful belief – fragrance is not a luxury, but an essential part of everyday life. With our “Khushboo Zaroori Hai” campaign, we’ve aimed to showcase the power of fragrance to influence emotions and transform the ambiance of any space. Reaching 1 million satisfied customers validates our mission, and we’re excited to expand the positive impact of fragrance for more people.”
Aromahpure has achieved remarkable success thanks to its wide variety of products at affordable prices and its unwavering dedication to formulating long-lasting, safe fragrances. Its IFRA-compliant formulations are a testament to the brand’s commitment to safety, ensuring each product is safe for all. By focusing on both quality and affordability, Aromahpure has built a loyal and expanding customer base across India.
The brand’s online success has been a key driver of its rapid growth, and it is now eager to reach even more customers through a wider range of channels. Currently, Aromahpure sells its products across multiple e-commerce platforms, including its website, Amazon, Flipkart, and Myntra, as well as quick-commerce platforms like Zepto and Swiggy Instamart.
While online sales have been a cornerstone of Aromahpure’s growth, the brand’s expansion isn’t limited to the digital world. Aromahpure has also ventured into brick-and-mortar retail, with select car dealerships in the Delhi NCR region. With these efforts, Aromahpure is set to become a well-established omnichannel brand, seamlessly blending online and offline experiences for its customers.
Aromahpure’s growth story is an inspiring one, with a clear vision for the future. By remaining dedicated to offering high-quality, long-lasting products at accessible prices, the brand has created a loyal customer base that continues to expand. With its commitment to innovation, customer satisfaction, and widespread availability through online and offline channels, Aromahpure is poised to solidify its position as a leader in the ambient fragrance industry, offering a diverse range of fragrances for homes and cars that meet the needs of all consumers.
