‘1947IND’ Becomes The First Brand To Launch ISRO Merchandise
Bengaluru: Bengaluru based 1947IND, a lifestyle clothing brand that celebrates Indian sub-cultures recently signed an MoU with Indian space research organization ISRO to become ISRO’s first merchandising partner. This initiative is a part of ISRO’s long term plan to familiarize the achievements and milestones of ISRO among the millennial generation. The trendy ISRO collection has been getting great acceptance from the time it was launched on the 1947IND website. The brand has plans to diversify the range of merchandise by adding fashion forward, streetwear style products like sweatshirts, bandanas, hoodies and many more.
ISRO had earlier announced in January 2021 that the organisation is planning to cater to the space enthusiasts in India by rolling out such collectors items which will create a sense of advocacy among the citizens. A set of guidelines have been passed on by ISRO to 1947IND to ensure the space research center’s representation on the merchandise is subject to the pre-approved norms.
The ISRO collection of merchandise highlights various missions of ISRO and the great leaders behind the achievements of ISRO. The MoU with ISRO is a great milestone for 1947IND. The Co-founder of 1947IND, Sowjanya Prabhu said “It is indeed a matter of pride to be the first brand to sign an MoU with ISRO. We understand the bigger vision that ISRO has and we are delighted to be a part of this journey to create awareness about the achievements of ISRO amongst the youth of India and abroad” 1947IND, founded in 2018, is a brand that has excelled in branding various Indian cities and aims at building a sense of pride and belongingness for Indian sub-culture. The brand firmly believes that there is great potential to market various destinations and icons of our country. The association with ISRO according to the brand is one of the many such initiatives that is planned in their journey ahead.
