Livpure Launches New Range of Water Purifiers with 2X Power Filters, Making Pure Water More Accessible and Affordable
New Delhi, Dec 1: Livpure, one of India’s most trusted wellness-focused consumer brands, has reaffirmed its commitment to making pure drinking water accessible to every household with two major category-shaping initiatives. Livpure first introduced its Maintenance-Free Water Purifier range, offering 2.5 years of free maintenance resulting in hassle free experience. Building on this momentum, Livpure has now launched its new 2X Power Filter Water Purifier range, a breakthrough innovation engineered to deliver double the filter life, significantly reduce ownership costs, and ensure safe, healthy, and hassle-free drinking water for Indian homes. With this launch, Livpure continues to strengthen its innovation-first approach while elevating consumer well-being.
The new range reinforces Livpure’s wellness-driven mission by bringing healthier drinking water solutions to Indian households through thoughtfully designed, performance-led water purifiers. The 2X Power Filters are engineered to last up to 2 years, twice the lifespan of conventional filters. Designed to handle TDS levels up to 1500 ppm, the 2x Power Filters offer an enhanced purification capacity of 14,000 litres, ensuring safer, purer, and mineral enriched water even in regions with challenging water quality.
The 2X Power Filter range comes with a highly competitive and cost-effective service plan priced at INR 4,990 every alternate year, enabling consumers to save nearly INR 21,000 over eight years compared to standard annual service plans. To make healthy hydration effortless, the purifiers also include free installation, unlimited repair visits during the first year, and two years of lasting comfort.
The range includes Pep Pro+, Pep Star Copper, Pep Alkaline (Flipkart); Glo Pro++, Glo Star Copper, Glo Alkaline (Amazon) and Zeno for General Trade.
Commenting on the launch, Rakesh Kaul, Managing Director, Livpure said;
“At Livpure, we believe wellness starts with the quality of water that reaches every home. The 2X Power Filter is a step toward making healthier drinking water truly effortless and reducing the burden of frequent replacements, improving reliability, and ensuring consistent performance across diverse water conditions. Our goal is to help families make everyday wellness a sustained habit through smarter, more accessible solutions.”
With this next-generation launch, Livpure reaffirms its promise of combining innovation with wellness-led value, ensuring every household can enjoy safe, clean, and great-tasting water with confidence.