Kärcher India Accelerates into Supercross Action as Official Cleaning Partner for CEAT ISRL
India, 28th January 2024— Kärcher India has become the Official Cleaning Partner at the CEAT Indian Supercross Racing League (ISRL) – a significant milestone for both entities.
The CEAT Indian Supercross Racing League held across Pune, Ahmedabad, and Bangalore, stands as the world’s first franchise-based Supercross league, revolutionizing the landscape of motorsport in India. Bringing together global athletes and local talents, the league promises a thrilling and electrifying experience for fans across the nation. Joining the league’s esteemed roster of sponsors, Kärcher India brings its cutting-edge cleaning solutions to the thrilling world of racing.
The partnership was officially announced through the league’s social media platforms, accompanied by the caption, “Getting closer to the thrill of CEAT-ISRL, we are proud to announce Kärcher India as our official Cleaning Partner for season 1.” Before this collaboration, the league had successfully onboarded renowned brands including BookMyShow, Vyom Consultancy, Axor, and Red FM 93.5 to its sponsorship portfolio.
Mr Jatinder Kaul, Managing Director of Kärcher India, expresses his enthusiasm for the strategic partnership, stating, “Our relation knows no bounds as we align with the CEAT Indian Supercross Racing League. Kärcher India, renowned for delivering advanced cleaning technology, recognizes the transformative impact our pressure washers bring to this exhilarating industry. This collaboration marks a synergy of innovation and high-energy Supercross racing, promising an elevated experience for participants and fans alike.”