Society Tea Champions Indian Talent: Partners with Billiards Star Venkateswaran Subramanian for Global Stage

India, 1st April 2025 – Society Tea, a brand synonymous with excellence and tradition, proudly announces its partnership with Indian billiards sensation Venkateswaran Subramanian (Raja) as he competes on the global stage at the International Billiards & Snooker Federation (IBSF) Championship, set to take place from April 12 to 16, 2025, in Ireland. In a gesture of unwavering support, Raja will sport the Society Tea logo on his waistcoat, symbolizing a bond that goes beyond sponsorship—one of trust, encouragement, and shared values.

Venkateswaran Subramanian (Raja), a name that stands out in the Indian cue sports arena, has carved an inspiring journey marked by unwavering dedication and skill. Rising from local circuits to representing India on the global stage, he embodies perseverance and excellence. Remarkably, Raja is among the very few sportsmen who, despite facing multiple disabilities, competes against the world’s top able-bodied cueists, demonstrating exceptional resilience and determination.

Chintan Shah, Director, Society Tea, expressed his enthusiasm for the association, “Raja is more than just a champion in his sport—he is family. We have seen his journey up close, and supporting him as he represents India on the global stage is an absolute honor. At Society Tea, we believe in standing by our own, and Raja is a perfect example of that. We are proud to support him in this journey and look forward to celebrating his achievements as he represents India at the IBSF Championship.”

Expressing his gratitude, Venkateswaran Subramanian (Raja) said, “India has secured an impressive 45 World Championships in the twin sports of Billiards and Snooker, showcasing its rich legacy of excellence. It is truly commendable that Society Tea is stepping forward to support and promote this magnificent sport, setting an example for corporate backing in the sporting arena.”