Handicrafts and Carpet Sector Skill Council and Flipkart Empower Artisans in Moradabad
Moradabad – November 13, 2024: The Handicrafts and Carpet Sector Skill Council (HCSSC), a prominent body recognized by the National Council for Vocational Education and Training (NCVET), partnered with India’s leading e-commerce marketplace, Flipkart, to organize an orientation workshop designed to empower artisans to become entrepreneurs through e-commerce. Focused on economic empowerment through digital commerce, this program was attended by Mr. R.P. Bhagat, Deputy Commissioner of Moradabad, and took place at Marke Impex Pvt. Ltd.
Emphasizing digital empowerment, the workshop provided over 50 artisans with insights on product listing, efficient logistics, and strategic business growth. Through interactive sessions, participants gained practical knowledge of e-commerce essentials to expand their reach and grow their businesses. Aligned with HCSSC’s commitment to fostering economic independence within regional communities, this partnership represents a significant step in helping artisans achieve visibility and opportunities in digital commerce. The workshop aimed to equip artisans with the tools and knowledge necessary to succeed in the digital marketplace, empowering them to reach broader markets and achieve economic growth.
“We at the Handicrafts and Carpet Sector Skill Council take pride in partnering with Flipkart to empower artisans in Moradabad through the Flipkart Samarth program. This collaboration is a pivotal step toward integrating traditional crafts with digital platforms, creating a bridge that brings local talent into the e-commerce landscape. By equipping artisans with the skills and support necessary to succeed online, we are not only expanding economic opportunities but also fostering a culture of sustainable development. Together, we are working to ensure that artisans and rural enterprises play a central role in India’s digital economy,” said Mr. Krishna Kumar, CEO of HCSSC.
Speaking about the workshop, Mr. Rajneesh Kumar, Chief Corporate Affairs Officer of Flipkart Group, said, “We are excited to partner with the Handicrafts and Carpet Sector Skill Council to empower artisans in Moradabad through digital skills. This initiative reflects Flipkart’s ongoing commitment to uplifting India’s artisan communities by providing the tools needed to succeed in the online marketplace. Through training in areas like product listing and logistics, we aim to help artisans build sustainable businesses and connect with customers across the country. Our engagement with artisans and the ODOP initiative in UP has proven highly effective in supporting market access for underserved communities.”
