The EPIC Company Unveils New Unified Brand Identity
Mumbai, Apr 1: The EPIC Company has announced a strategic brand consolidation, bringing its television channels, digital platform and content IPs under one unified identity EPIC. The move streamlines the company’s structure, creating a more integrated and connected content ecosystem across television, digital and films. This comprehensive brand consolidation brings together its channels and digital platforms under a unified vision, ensuring continuity across diverse verticals while aligning them within a cohesive, scalable, and future-ready framework. As part of the transition
- EPIC becomes EPIC TV
- Nazara becomes EPIC भारत
- Filamchi becomes EPIC भोजपुरी
- Gubbare becomes EPIC Kids
- ShowBox becomes EPIC Music
- Ishara continues as EPIC पįरवार
The company has also refreshed EPICON, aligning it with a more modern and unified brand experience. This consolidation will make it easier for audiences to discover content and for partners to collaborate across platforms, while keeping the core identity of each channel intact. Further strengthening its content ecosystem, The EPIC Company had recently announced the launch of EPIC Studio, a unified production arm that brings together Juggernaut Productions and MovieVerse Studio. With the aim to expand the company’s footprint across films, OTT, and television content, reinforcing its commitment to storytelling at scale. Commenting on the development, Aditya Pittie, Managing Director, The EPIC Company, said, “Over the years, we have built strong, category defining brands across television, digital, and content platforms each with a distinct voice and loyal audience. As our scale has grown, it has become important to simplify how we operate and how we present ourselves to the ecosystem. This consolidation gives us a clearer, more future-ready structure to partner, invest, and build at scale, while ensuring that for viewers, the experience is more seamless, familiar, and intuitive. EPIC is designed to be a unified storytelling universe one that supports creators, enables partners, and ultimately delivers richer, more consistent content experiences for audiences.”
With this move, The EPIC Company strengthens its position as a platform-agnostic content network focused on scale, simplicity, and integrated storytelling.
