Tata Capital Launches ‘Sawaal Karo, Phir Loan Lo’ to Promote Informed Borrowing Across India
Chennai, Feb 13: Tata Capital, the flagship financial services company of the Tata Group, has announced the launch of ‘Sawaal Karo, Phir Loan Lo’, a nationwide public awareness initiative aimed at encouraging responsible and informed borrowing as access to credit expands across India.
With technology simplifying credit access through minimal documentation and faster processing, loans are increasingly influencing key life milestones and lifestyle choices. The initiative urges consumers to pause, ask the right questions, and fully understand their financial obligations before committing to any loan.
Speaking on the launch, Rajiv Sabharwal, Managing Director and CEO, Tata Capital, said:
“Rising aspirations and wider access to formal credit are among the key pillars of India’s growth story. At Tata Capital, we remain deeply committed to the Tata Group’s values of transparency, responsibility, and ethical conduct. ‘Sawaal Karo, Phir Loan Lo’ is a people-first call to action that empowers individuals to make well-informed borrowing decisions. Through this initiative, we aim to foster greater financial awareness and contribute to a more resilient and responsible credit ecosystem in India.”
The initiative will engage borrowers across demographics and geographies through a combination of digital platforms, social media campaigns, microsites, blogs, informational films, and interactive content, ensuring that responsible credit practices are communicated in an accessible and impactful manner.
By promoting a culture of informed borrowing, Tata Capital reinforces its commitment to financial literacy, transparency, and ethical lending practices, helping consumers navigate the growing credit landscape with confidence.