Polycab Builds Stronger Connections at Puri Rath Yatra
From mobile charging stations to safety towers and cool zone, Polycab creates meaningful spaces to support devotees.
Odisha, 28 June 2025: In a heartfelt gesture of service and solidarity, Polycab India Ltd. has gone beyond traditional branding to offer purpose-driven installations during the iconic Jagannath Puri Rath Yatra 2025. Recognizing few of the needs of the devotees, Polycab has introduced a series of convenience-driven installations designed to support the safety, comfort, and connectivity of devotees.
In collaboration with local authorities, Polycab has created functional, people-first spaces that offer real value to Yatra participants. As part of this initiative, Polycab has installed Mobile Charging Stations to keep pilgrims connected with loved ones; has Branded beach front Safety Watch Towers to support coast guard visibility; installed Polycab Cool Zone near Shree Gundicha Temple, offering comfort and respite from the summer heat and has also Upgraded the Police Booth at the entrance of Puri.
“At Polycab, we believe in building strong connections—not just through our products, but through purposeful engagement with communities,” said Shwetal Basu, Sr. Vice President Brand and Marcom, Polycab India Ltd. “Rath Yatra is a celebration of faith, tradition, and togetherness. Our efforts are focused on adding meaningful value that enhances safety, comfort, and connectivity for all.
Polycab’s participation in Rath Yatra 2025 is a tribute to India’s rich cultural heritage and a reflection of its commitment to creating purposeful brand experiences rooted in tradition.