MagickHome and Cycool Mark Karnataka Rajyotsava with City-Wide Cycling Event

MagickHome and Cycool Celebrate Karnataka Rajyotsava with a City-Wide Cycling Tribute

Bengaluru, 11th November 2025: MagickHome India, a leading home interior brand in collaboration with Bengaluru’s renowned cycling community Cycool, marked Karnataka Rajyotsava in a truly distinctive way, a cycling expedition that mapped the very spirit of Karnataka. The event brought together 70 passionate riders to mark the state’s 70th founding month with pride and energy.

The event, part of MagickHome’s ongoing campaign “Unboxing Bengaluru’s Magick”, transformed the celebration of Karnataka Rajyotsava into an act of movement and meaning. The expedition saw riders tracing a route that outlines the map of Karnataka, creating a dynamic visual tribute to the state’s heritage and spirit.

Jayesh Sali, Senior General Manager & Marketing Head, MagickHome, shared,

“Unboxing Bengaluru’s Magick is our way of celebrating the city’s vibrancy and the people who shape it. Partnering with Cycool allowed us to extend our philosophy of design beyond interiors to experiences that bring communities together, showcase local pride, and inspire motion in every sense.”

More than a design or a sporting initiative, the expedition served as a living tribute to the state’s journey, from its cultural roots to its modern aspirations. Each kilometre covered was a salute to the land that has nurtured innovation, art, and identity.

With “Unboxing Bengaluru’s Magick”, MagickHome continues to explore new ways of connecting with audiences through meaningful experiences that merge design thinking, local culture, and urban energy. By celebrating Karnataka’s founding month through movement, the brand once again showcased its flair for turning everyday experiences into expressions of artistry and emotion.