Godrej and Hulladek Recycling Drive Nationwide Awareness On E-Waste Management
Kolkata, 2nd April, 2025: In a landmark initiative towards responsible e-waste management, Appliances Business of Godrej Enterprise Group, in collaboration with Hulladek Recycling, has successfully conducted 200 awareness programs, 20 collection drives and 15 events across 23 states. This large-scale campaign was designed to educate individuals, businesses, and institutions on the importance of proper e-waste disposal, in alignment with Extended Producer Responsibility (EPR) compliance for awareness creation. Through these sustained efforts, the initiative has reached and impacted over 5,00,000 people across India, fostering a culture of responsible e-waste disposal.
As a part of this initiative, the awareness programs focused on educating citizens about the environmental and health hazards of improper e-waste disposal, emphasizing safe and sustainable recycling practices. The collection drives played a crucial role in providing accessible solutions for responsible disposal, enabling individuals and businesses to discard their old electronics without harming the environment. Additionally, through industry events and interactive engagements, key stakeholders were brought together to discuss the future of e-waste recycling in India, further strengthening the country’s circular economy framework.
“At Godrej, sustainability is at the core of our values, and responsible e-waste management is a crucial part of our commitment to a greener future. Through our collaboration with Hulladek Recycling, we have been able to create widespread awareness and provide tangible solutions for safe disposal and recycling. This initiative has helped us drive meaningful environmental change.” said Mr Arnab Bagchi, Senior Vice President & National Head – Service, Appliances Business of Godrej Enterprises Group.
“At Hulladek, we believe that awareness is the first step towards responsible e-waste management. Our collaboration with Godrej has helped us reach thousands, empowering them to make sustainability a lifestyle, not just a trend”, said Mr Nandan Mall, Founder & Managing Director, Hulladek Recycling.
With sustainability at the heart of its operations, Godrej’s collaboration with Hulladek Recycling reflects a shared commitment to driving change at scale. By fulfilling its EPR compliance through impactful awareness initiatives, Godrej is setting a benchmark for corporate responsibility in e-waste management. As India continues to generate increasing volumes of electronic waste, this partnership serves as an inspiring example of how businesses can take proactive steps toward a cleaner, greener future.