Cantabil Raises the Bar: Unforgettable Youth Engagement at IIT Bombay’s Mood Indigo as Official Shopping Partner
Mumbai, Jan 07: Cantabil Retail India Ltd., one of India’s leading apparel brands, successfully concluded its association as the Official Shopping Partner for Mood Indigo, Asia’s largest collegiate cultural festival hosted by IIT Bombay. The association played a strategic role in strengthening Cantabil’s brand awareness and recall among young consumers, with the brand creating a high-visibility, immersive presence across the festival grounds.
Cantabil set up five strategically located stalls across the IIT Bombay campus, transforming them into vibrant, interactive brand zones. Designed as miniature fashion zones, the stalls showcased Cantabil’s latest men’s and women’s apparel collections, allowing students to experience the brand’s contemporary styling, versatility and quality up close. The multiple touchpoints ensured sustained visibility throughout the festival and helped the brand remain top-of-mind among attendees.
To deepen engagement and create memorable brand experiences, Cantabil curated a series of interactive games, selfie zones and fun activities that saw enthusiastic participation from students. The brand also distributed freebies, gift vouchers and attractive prizes, driving high footfall and repeat engagement across its stalls. Over the course of the festival, Cantabil witnessed an estimated footfall of over 60,000 students, underscoring the scale and impact of the association. The brand’s presence resonated strongly with Gen Z audiences, many of whom engaged with Cantabil for the first time, contributing to enhanced brand recall and positive sentiment.
Commenting on the association, Mr. Shivendra Nigam (CFO),Cantabil Retail India Ltd,
“Our association with Mood Indigo 2025 was focused on building strong brand awareness and recall among young consumers. By creating multiple interactive touchpoints through our stalls, games and fashion zones, we aimed to make Cantabil a part of the festival experience rather than just a brand presence. The overwhelming response from students and the scale of engagement reaffirm our belief in experiential marketing as a powerful way to connect with India’s youth.”