Apparel Group Brings Nike Littles & Jordan to India’s Next Generation
Mumbai, Mar 11: Apparel Group, a leading global fashion and lifestyle retail conglomerate, has announced a significant expansion of its portfolio in India with the onboarding of Nike Littles and Jordan Brand. The strategic partnership brings two globally recognised names in sports and lifestyle to Apparel Group’s expanding retail network, reinforcing the company’s commitment to shaping the future of youth retail by delivering brands that inspire movement, confidence, and self-belief.
By introducing Nike Littles and Jordan into its portfolio, Apparel Group is not only strengthening its retail footprint but also investing in the potential of the next generation. The partnership combines Nike Littles’ mission of promoting inclusive play with the legendary spirit of perseverance associated with Jordan, ensuring children have access to performance-driven gear alongside aspirational style. The brands will be launched through a phased omnichannel strategy, leveraging Apparel Group’s nationwide retail presence while also expanding across leading digital marketplaces.
Commenting on the development, Tushar Ved, President – Apparel Group India, said,
“The onboarding of Nike Littles and Jordan marks a significant step in strengthening our youth-focused portfolio in India. These brands go far beyond products—they shape culture, mindset, and aspiration. At Apparel Group, our focus is on building meaningful brand ecosystems, and this partnership enables us to bring global icons that inspire movement, confidence, and self-belief from an early age.”
Nike Littles: Encouraging Active Play
Nike’s philosophy has long centred on the idea that if you have a body, you are an athlete. However, globally only one in five children receives the level of physical activity required for healthy development. Nike Littles aims to bridge this gap by making sports and physical activity more accessible, fun, and inclusive—especially for girls and underserved communities. The brand places strong emphasis on quality coaching and representative leadership, creating an environment where every child feels encouraged to participate and belong.
The Nike Littles range includes apparel and accessories designed for young children, with sizing available for boys aged 0–7 and girls aged 0–6.
Jordan: Inspiring the Next Generation
Inspired by the legacy of basketball legend Michael Jordan, Jordan has evolved into a cultural symbol of aspiration and determination. For today’s young generation, particularly Gen Alpha, the brand represents a blueprint for persistence and ambition. Just as Michael Jordan overcame challenges to achieve three consecutive championships, the Jordan brand encourages children to pursue what they love and strive to improve every day.
The Jordan range includes apparel and accessories, with inclusive sizing designed for boys aged 0–20 and girls aged 0–16, ensuring support for children from early childhood through their teenage years.
Strengthening Youth Retail in India
With this onboarding, Apparel Group continues to respond to the evolving preferences of modern parents and young consumers who seek trusted global brands that combine high performance with meaningful purpose. The collections will span key categories including apparel and select accessories, offering functional design alongside strong brand storytelling.
Through the introduction of Nike Littles and Jordan, Apparel Group aims to fuel creativity, confidence, and the joy of movement for the next generation, further strengthening its position as a premier destination for world-class athletic and lifestyle brands in India.
