Tarini Shah’s “Disrupt Department” Celebrates the Voices Who’ve Shaped Indian Music From the Shadows

Mumbai, India  July 28, 2025: In a world driven by trends and virality, digital creator Tarini Shah is slowing things down to really listen to the voices that have powered India’s music culture for years. Her latest series, “Disrupt Department,” is a bold, emotionally intimate exploration of the lives and legacies of artists who’ve helped shape the sound of a generation, often behind the scenes, away from the spotlight.

Launching under Dispute District, a vertical of Cultural Collective, Disrupt Department combines vlog-style storytelling, track breakdowns, and documentary-style visuals to spotlight musicians who’ve stayed the course, navigating the highs, lows, and creative complexities of their craft.

“Disrupt Department is made for and with disruptors, the ones who were meant to bend the rules or maybe even break them entirely to redefine their industry,” says Tarini Shah. “This is their space to be raw, real, and unapologetically themselves.  And I’m just here to help share their stories with the world.”

With over 700K followers and 26M+ reel views, Tarini has built a loyal Gen Z audience who value her authenticity, creative vision, and ability to tap into culture with both style and substance. Disrupt Department is a natural next step in her evolution from digital creator to cultural documentarian.