Karan Johar Adds Signature Flair to Nuuk’s New-Age Appliances
When Design Meets Drama: Karan Johar Brings His Signature Flair to Nuuk’s New-Age Appliances
India, 1st November, 2025: Nuuk, one of India’s fastest-growing new-age D2C brands, has announced its collaboration with filmmaker Karan Johar as the face of its upcoming multi-film campaign. This campaign brings Nuuk’s philosophy of “design first, function always” to life across its range of home appliances, highlighting how the brand blends form and function for modern India.
Karan Johar, known for his creativity, reinvention, and ability to shape cultural conversations, complements Nuuk’s forward-thinking ethos. Like Nuuk, he has consistently challenged conventions, bringing aspiration, intelligence, and emotion together with craft. The collaboration celebrates this shared philosophy: when design meets intent, everyday things become extraordinary.
Sharing his thoughts on the association, Karan Johar said, “I’ve always been drawn to partnerships that reflect creativity, innovation and purpose. Nuuk’s design-first approach resonates with my own outlook on storytelling and style. This collaboration allows us to highlight how everyday products we take for granted like our appliances, when designed with intent, can elevate the way we live, work, and experience our homes.”
Gazal Kalra and Shalabh Gupta, Co-Founders, Nuuk, further commented, “We are thrilled to collaborate with Karan, bringing together his creative flair and our commitment to thoughtful, design-led innovation to reimagine how consumers experience everyday living. This campaign is an exciting opportunity to showcase our products across multiple categories while connecting with consumers in a way that feels modern, aspirational, and meaningful. Through it, we aim to inspire how design and function can seamlessly transform everyday moments at home.
The first film, featuring Karan Johar and Nuuk BRĪSK, India’s 1st Food-Safe ILAG® CeramicTech™ Air Fryer, set in a kitchen inspired environment, embodies the brand’s philosophy of functional innovation rooted in human-centered design. Built for the modern Indian kitchen, it features India’s first air fryer with ILAG-certified ceramic coating, making it 100% toxin free and food-safe, even at high temperatures. It also contains Nuuk’s proprietary 360° Rapid Air Circulation system for uniform cooking, a precision-engineered heating element for quicker, consistent performance, and a Shake Alarm designed to deliver perfectly cooked meals every time.
The Air Fryer takes versatility to another level with 8 preset modes. It extends programs tailored for Indian cooking styles like Tandoor, Crispy Fry, Ferment, and Dehydrate, alongside classic modes like Bake, Grill, and Toast. Despite its 6.5L capacity, Nuuk BRĪSK remains compact, taking 30% less space on the counter. The film sets the tone for a series of upcoming films across Nuuk’s product range, establishing the campaign’s visual and creative language.
Beyond BRĪSK, the campaign also features films across other hero products such as HÖT BLOX, REN PRO, HĀLO, and BFF. Each film is designed to spotlight Nuuk’s signature blend of design and functionality through distinct, real-life settings from the kitchen to the living room, bringing alive the philosophy of creating products that are as purposeful as they are inspiring.
Since its inception in 2024, the brand has continued to reimagine home appliances through intuitive consumer-centric innovation. This campaign reflects its determination to bring aspirational experiences into the homes of New India. Across multiple films, Nuuk will continue to explore creative storytelling that captures the essence of human-centered design and functional excellence.