Dia Mirza’s Everyday Climate Rituals Go Viral in This AI-Powered Campaign with Tata Tea Jaago Re

Chandigarh, April 30, 2025: Ever wondered what an eco-conscious Bollywood star cooks up in her kitchen? This month, it’s not just delicious meals but also a recipe for climate action, Dia Mirza teams up with Tata Tea Jaago Re. The campaign showcases how simple, everyday choices can collectively create a significant positive impact on the environment.

Forget elaborate initiatives – Dia is opening her home to show how easy it is to make a difference. “It’s all about those small shifts,” Dia shares. “Like simply putting a lid on your pot while cooking – it saves more energy than you think!” (As revealed in her recent campaign video.)

Teaming up with Tata Tea Jaago Re, Dia is excited to be a part of a refreshing initiative. “We are all feeling the effects of climate change. This initiative personalizes the fight, allowing us to see the difference we’re making. That gives me hope, and I want everyone to feel empowered to act.”

With her signature grace and grounded charm, Dia is making climate action look cool — and she’s urging her fans to join the movement, one eco-snap at a time.

The secret ingredient? An AI–powered climate calculator on JaagoRe.com. Snap a photo of your green action (covering that pot, choosing public transport, etc.) and upload it. The AI quantifies your CO₂ savings, providing instant gratification and motivation. Plus, for every 10 green actions logged, a tree gets planted in your name.

Dia sums it up: “It all starts with small actions done regularly. With the help of Jaago Re, we can start making a difference and leave behind a better world.” As she shares in the campaign, “Every small action counts… because collectively, they can create a big impact and help us improve the future for our children.” And the best part? “Thanks to Tata Tea Jaago AI, I can see the impact of my green actions – and that’s what gives me hope.”