Celebrating Life After 50: Marzi by Primus Debuts with a Colorful ‘Marzi Carnival 2025’ in Bengaluru
Bengaluru, Dec 22: Marzi by Primus successfully hosted Marzi Carnival 2025, a vibrant community carnival curated exclusively for seniors aged 50 and above. Held at BHIVE Platinum Workspace, Church Street, the event was organized in partnership with BHIVE, Fortis Hospital, Swiggy Scenes, and other collaborators, bringing together fun, culture, and self-expression for Bengaluru’s Gen EV (Generation Evergreen) community.
Marzi Carnival 2025 is an IP-led community initiative by Marzi by Primus and marked the Grand Finale of Bengaluru’s largest talent hunt for the 50+ community. The city-wide talent hunt saw participation from over 300 seniors across three categories: Singing, Dancing, and Wordplay. Based on audience votes, 10 participants from each category were shortlisted, with three finalists per category performing live at the Grand Finale, where the winners were announced.
The Grand Finale was judged by a distinguished panel comprising Mr. Prasad Bidappa, fashion designer; Mrs. Revathi Kamath, noted environmentalist; and Padmini Ravi, ace Bharatanatyam dancer and educationalist. The event was graced by Mr. Prakash Belawadi, National award-winning actor and director, as the Guest of Honour. The evening featured a mix of dance, music, and interactive segments, followed by an address by Mr. Adarsh Narahari, Founder of Marzi by Primus, and live performances by the finalists, receiving enthusiastic participation and encouragement from the audience.
Speaking on the occasion, Mr. Adarsh Narahari, Founder – Marzi by Primus, said:
“Marzi Carnival 2025 was envisioned as a celebration that recognises and rewards the passion, creativity, and confidence of the 50+ community we lovingly call the Generation Evergreen. Age should never be a barrier to expression or joy. Through initiatives like this, we aim to build inclusive spaces where seniors feel seen, heard, and empowered to pursue what truly makes them happy.”
Vibha Singal, Co-founder of Marzi by Primus, added:
“This carnival is our way of celebrating life after 50 with joy, movement, laughter, and meaningful connections. At Marzi, we believe ageing should be vibrant and empowering. Hosting our first-ever carnival in Bengaluru is a proud step towards building a community where seniors feel seen, celebrated, and truly alive.”
Marzi Carnival 2025 reinforces Marzi by Primus’ commitment to building vibrant communities for seniors, encouraging lifelong learning, creative expression, and meaningful social engagement.