Bangalore, 9th Jan 2023: Toyota Kirloskar Motor (TKM) today announced the opening of bookings for its iconic lifestyle utility vehicle – The Hilux. Needless to mention, since its launch in early 2022, the Hilux has received overwhelming customer response, appreciated for its great styling, and driving comfort.
Owing to Hilux’s high demand and various factors impacting the supply, the bookings for legendary Hilux was temporarily halted. However, with today’s announcement, the order taking for the much-celebrated global legend have commenced at the dealer outlets as well as on-line bookings are accepted.
Globally, the Hilux sales have surpassed 20 million units winning hearts of many discerning customers from over 180 countries. Through more than five decades and eight generations, the Toyota Hilux has created extraordinary experiences and an unbreakable bond with those who desire awesome drives, whether they are on business or with their families.
Hilux’s global reputation as a powerful performer is attributed to its rigid Innovative Multi-purpose Vehicle (IMV) platform. It is the same platform (body-on frame chassis construction) that underpins the Fortuner which has been a runaway success in India and across many countries.
Toyota Hilux is aimed to fulfil the needs of customers seeking an awesome lifestyle utility vehicle that is best suited, not only for off-roading adventure drives on tough terrains, but also for everyday city use. Furthermore, this versatile machine, is perfectly suited for multiple purpose usages that can cater to new emerging business customers be it campervan, farming, defense, mining, construction, rescue van, etc.
Commenting on the announcement, Mr. Atul Sood, Vice President of Sales and Strategic Marketing – Toyota Kirloskar Motor, said, “It gives us immense pleasure to announce that we have begun the bookings for Hilux – an iconic vehicle which has been accepted by generations world over. Our desire is to excite our customers with lifetime experiences to fulfil their aspiring needs by providing greater mobility choices. We are confident that the globally celebrated Hilux will continue to set new standards of unmatched toughness & awesomeness in India market to suit varied lifestyle utility requirements be it personal or business.
We at Toyota truly understand that for who owns Hilux, the purpose of life is to do more than the normal, to be able to go on adventures, to be able to make memories and to utilise every opportunity and go forth. It is as much function as it is form. It is as much utility as it is exploration to lead a complete life, full of memories. With our flagship model Hilux, we aim to call on our valued customers to do everything they wish to, to Live a Fuller Life.
As a brand that continually evaluates market trends and evolving preferences, we recognize the increasing aspiration for a rugged, sturdy lifestyle utility vehicle and the Hilux ticks all the right boxes. Being a fine example of world-class engineering with unparalleled safety, and best-in-class comfort, Hilux is perfectly channelled to aid seamless mobility in difficult road conditions. We strongly believe that our patrons will carry on the legacy of this vehicle on Indian terrains, for many years to come.”
The Hilux with its powerful powertrain system of 2.8 L Four Cylinder Turbo-Diesel Engine, is available in option of 6- Speed Automatic and 6-Speed Manual Transmission. All the variants of Hilux are equipped with 4X4 drive capabilities along with many first-in-segment features such as Drive modes options (Power & Eco), Tire Angle Monitor & Front Parking Sensors for a smooth drive. In addition to a variety of remarkable features coupled with a robust engine, the Hilux also offers exceptional endurance, low maintenance cost, and great practicality for a variety of usage purposes. Furthermore, the Hilux’s water wading capability of 700mm makes it suitable for driving through Indian trails, setting new standards in its off-road capability.
Further, to supplement the amazing experience of Hilux, we are much excited to offer the specialised range of accessories for adventure-oriented customers’, truly reflective of the design concept. These range of recommended accessories will amplify the versatility of the Hilux. To know more about such accessories, we urge the customers to visit and explore at their nearest Toyota touchpoints.