The Karnataka Event Management Association Scores 100*

The Karnataka Event Management Association (KEMA), on account of its Monthly General
body meeting, organized the Event Manager’s Meet up at the TAJ, Yeshwanthpur. The
monthly meeting saw the celebration of 100 + memberships of the event management fraternity in
the association. Some new and exciting event technologies were showcased at the event also.
Stalwarts from the music Industry Smt. Kavitha Krishnamurti, renowned Bollywood
playback singer who has the credit of singing more than 50000 songs in 46 various
languages, Guru Kiran, acclaimed music director of the Kannada film industry in India,
Raghu Dixit, an Indian singer-composer who has performed concerts worldwide, and Sangeetha
Rajeev, is an Indian singer, stage performer, and composer who has been the recipient of best
The international pop singer award were the guests of honor for the evening. Speaking on the
the occasion, Guru Kiran, Raghu Dixit, and Sangeetha Rajeev had great regard for the
association for taking up initiatives in raising funds for the working staff of the Event
Management Industries extended their support for the cause. Giving her time out for the
the special occasion of unveiling 100 + members into KEMA, Smt. Kavitha Krishnamurti wished
the Event fraternity to grow from strength to strength.
The highlight of the event was the knowledge session by Brian Tellis, a very big name in the
event management industry. Brian Tellis is an unparalleled pioneer in the events and
entertainment industry with a path-breaking career that spans over 3 decades. He co-founded
Fountainhead Promotions and Events Pvt Ltd and turned it into one of India’s most sought-
after experiential marketing agencies. Brian is a founding member of EEMA – and has served
as its President. Brian is also an accomplished emcee, musician, actor, consultant, voiceover
artist, and radio jockey. Truly, a 21st-century Renaissance man. It was a one of its kind
session by BRIAN where he shared insight on marketing, personal branding, corporate
protocols, valuation GAMEs for organizations and experiential events, and the future of events
and the event management Industry. Brian’s talks were not only inspiring but were great
learnings for the betterment and growth of the industry.
Speaking on the occasion of the Event, Mr. Amit Singla, President of KEMA said “It is a
moment of pride for the entire fraternity of events in Karnataka. What started as a dream to
bring all stakeholders of the events ecosystem on this common platform seems like taking
shape now. We are gaining traction, standardizing systems and processes, and connecting the
bridges between the stakeholders, solving licensing and permissions, connecting with
government. Our ultimate aim is to make Karnataka the number one State for weddings and
events in the country. We will get there with everyone’s support. So if you are in any way
connected to this industry, come and become a part of our KEMA Family”
“We at KEMA are working towards customer delight and making collaborations with Event
management industries an everlasting experience as Clients and Corporates depend on us to
make their celebrations, landmark events, and memories for a lifetime.” said Sucheta
Shekhar, Executive Committee member / Events of KEMA.
“Our objective is to bring in more people of the industry within the KEMA fraternity. One of
the prime reason for having regular meetings is to help members understand the importance of

being a part of an association that can help their liaison with the government and different
agencies and work towards getting the events and wedding planning an industry status” Mr.
Srikant Kanoi, Vice President, KEMA was quoted as saying.
“KEMA began with an effort to bring all Event Management Professionals of Karnataka at
one place to discuss the latest development in the world of Event Management, represent as an
association with a unified voice that leads dialogue within its members and with government,
Statutory Bodies, Taxation Authorities, Private and Municipal Licensing Bodies, Corporate
Industry, Vendors, and Artists. Going forward KEMA will be setting Industry Standards that
will guide its members and prescribe a Code of Conduct for its members and their employees
safeguarding their interests in the Industry.” Pradeep Naik, General Secretary. KEMA
opined.
EVENT MANAGEMENT COMPANIES: An Overview
Event Management is looked upon as a sunrise industry in the service sector. The past decade
of the Indian economy has witnessed an alarming growth in the size of the event
management industry. It has grown by leaps and bounds in the recent past and most of the
experts in the industry strongly believe that this is just the beginning of a new era. According
to the survey done by some leading Research agencies, the organized Event Industry in India
is poised to grow by at least 25% annually and is estimated to reach INR 10000 crores. The
scope of Events has been widening day by day and the Events & Entertainment
Industry today encompasses events like Fashion & Celebrity shows, Film awards,
Celebritypromotions, Roadshows, Musical concerts, Bollywood shows, T.V. Reality shows
Companyconferences, Banqueting facilities, Tourist attractions, Sports, Culture, Corporate
seminars, Workshops, Exhibitions, Wedding celebrations, Birthday parties, Theme parties
Product launches. The continuous rise in the number and the scale of all such events have
emerged as the main growth driver in the sector. Today, Event Management has become an
integral part of any marketing plan. A large number of companies have already recognized the
benefits of direct marketing through events. Events are considered as a means to Launch,
Advertise or Build a brand. The Indian Media and Event industry grew from INR 728 billion
in 2011 to INR 821 billion in 2012, registering an overall growth of 12.6 percent. The industry
achieved a growth of 11.8percent in 2013 to touch INR 917 billion. The sector was projected
to grow at a CAGR of15.2 percent to reach INR 1,661 billion in 2017. As per a report by EY-
EEMA (Event and entertainment Management Association), the events industry in India is
predicted to cross10,000 crore mark by 2021-22