Tempest Advertising Enables Real Conversations with Its Unique CSR Activity in Hyderabad
Hyderabad, Mar 28: Everybody was made aware of World Happiness Day, but Tempest Advertising decided to take it a step further. The result was an impacting CSR drive themed UNMASK. The starting point was acknowledging that all of us deal with some kind of stress or the other and open conversations and involvement can make it better.
UNMASK’s social media campaign began on 20 March, 2026 coinciding with the International Day of Happiness. Through this initiative Tempest redefined happiness as unlocking the doors to help people talk about their daily struggles.
UNMASK’s unique onground activity where the Tempest team stood at key Hyderabad Metro stations in Hyderabad and Ameerpet. Engaging posters were displayed to catch the attention of people towards daily challenges and the benefits of talking about them.
This was followed by a simple activity where the passer-bys were encouraged to wear a physical mask and “unmask” their faces. This simple yet powerful gesture lent credibility to the CSR’s objective. Stickers and bookmarks were also given away to the people as a reminder about the importance of addressing daily stresses and challenges.
Through simple relatable messaging both on social media and onground activity, Tempest Advertising brought home the point that it is not okay to normalize daily struggles.
To further create an impact a website with the initiative and its activities was also set up, along with a helpline number for people to reach out effortlessly.
Talking about this initiative Turab Lakdawalla, MD of Tempest said, “In today’s uncertain and chaotic times, initiatives like UNMASK is a small step in generating awareness, encouraging conversations that matter and taking those crucial steps towards being happy.”
As an ongoing initiative, Tempest Advertising, a 360 degree branding and strategy agency with 27 years of legacy has won many awards and accolades for its outstanding work across its portfolio of clients. The Agency is based in Hyderabad with branches in Pune, Bengaluru and now in Mumbai.
