Technosport launches in Bhagalpur, Bihar, enabling access to quality performance wear across tier 2+ geos
Mar 24: TechnoSport, India’s fastest-growing activewear brand, has announced the launch of its Exclusive Brand Outlet (EBO) in Bhagalpur, Bihar. Located on Dr. Rajendra Prasad Road, Ward No. 38, Zone 1. Spread across approximately 3,000 sq. ft. The inauguration ceremony was graced by dignitaries including Dr. Basundhara Lal, Mayor of Bhagalpur and Dr. N. K. Yadav, Hon’ble Member of the Bihar Legislative Council. The launch marks another step in the brand’s strategy to strengthen organised retail presence across emerging markets.
With this opening, TechnoSport continues to scale its national store network, which now spans 45 exclusive outlets. The brand is steadily expanding into Tier-2 and Tier-3 cities as part of its nationwide retail growth roadmap. The EBO-led approach enables stronger brand visibility, enhanced consumer engagement, and improved control over merchandising and in-store experience, making it central to the company’s offline expansion strategy.
The Bhagalpur outlet offers a sleek, contemporary retail experience and features TechnoSport’s full range of high-performance activewear engineered for Indian conditions. The collection showcases cutting-edge in-house fabric innovations like Cotflex, known for its 4-way stretch and memory function, Techno Dry for quick-drying performance, and Matpiq, which combines a soft hand feel with a subtle matte texture. Technologies such as DURACOOL+, TechnoGuard for antimicrobial protection, and UPF 50+ sun protection further enhance comfort, hygiene, and durability, making each apparel ready for both intense workouts and everyday wear.
Speaking on the launch, Puspen Maity, CEO, TechnoSport, said, “Our expansion into Bhagalpur reflects our commitment to building a strong retail presence in high-growth regional markets. As demand for accessible performance wear continues to rise beyond metros, this store enables us to connect more closely with consumers while accelerating our organised retail scale in East India”
Tier 2+ geographies continue to emerge as an important growth market for TechnoSport as the brand deepens its presence across underserved activewear destinations. Building on the Bhagalpur launch, the company will explore opportunities to expand into other promising cities across the state as part of its long-term retail scale-up strategy.
Looking ahead, TechnoSport remains on track to expand to 50 Exclusive Brand Outlets across India by the end of the financial year. Expansion will continue through a cluster-based rollout across both established and emerging markets.
