Taste Innovation: Swiggy Instamart and Jimmy’s Launch Orange Twisted Screwdriver

Jimmy’s, India’s upcoming beverage startup, makers of India’s #1 craft cocktail mixer brand –Jimmy’s Cocktails, announces a collaboration with Swiggy Instamart, India’s pioneering quick-commerce platform. The limited edition Orange Twisted Screwdriver—an enticing new addition to Jimmy’s premium cocktail mixer lineup. This co-branded product collaboration is first of its kind for Swiggy Instamart.

The new Orange Twisted Screwdriver is inspired by Swiggy’s brand colour – Orange, both in taste and flavour. Born from Jimmy’s commitment to delight customers with fresh and flavourful offerings and strengthened by their long standing partnership with Swiggy Instamart. The distinctive taste comes from Jimmy’s renowned flavor craftsmanship, promising consumers an entirely new mixing experience. This collaboration taps into the evolving consumer behaviour where weekend drinking plans often spark spontaneous purchases through Quick Commerce platforms. While Jimmy’s Cocktails maintains its strong retail presence, the collaboration with Swiggy Instamart signals the growing demand for quick commerce in the cocktail mixer category.

The Orange Twisted Screwdriver will be available on Swiggy Instamart for the next three months, and as consumers across India celebrate at home this festive season, the unique citrusy flavour punch is sure to add excitement at any at-home celebration.