stranger Colors Of Benetton: The Capsule Collection Starring In Stranger Things

India Dec 16: To celebrate the highly anticipated fifth and final season of Stranger Things, United Colors of Benetton is launching a collection inspired by the series and worn by its stars.

Developed in close collaboration with Stranger Things costume designer Amy Parris, the collection draws directly from the series’ distinctive style and Benetton’s rich 1980s heritage. It includes a selection of reinterpreted archive pieces already seen in the series or created in continuity with the original outfits.

“The connection between Benetton and Stranger Things came about almost by chance, at a vintage market in Los Angeles where I was looking for authentic ’80s pieces for the fourth season and where I repeatedly came across original United Colors of Benetton garments from that period,” says Parris. “Among them was a sweatshirt with the logo and the classic horizontal stripes, which was chosen for one of the characters and marked the first true encounter between the brand and Stranger Things. That intuition later led us to involve Benetton in creating the outfits of some of the fifth season’s protagonists, giving rise to a collaboration that unites the historical heritage of the brand with the aesthetics of the series.”

At the end of 2023, Parris explored UCB’s historical archives in Treviso, focusing in particular on knitwear, the emblem of the brand. A selection of authentic 1980s garments inspired the limited-edition capsule collection that bears her signature. Some of these archive pieces will become the outfits of key characters in the fifth season:

• Eleven with a grey cropped polo sweatshirt paired with soft grey joggers and red comfort-fit shorts.
• Holly in floral velvet overalls with a heart-shaped patch on the chest, worn with a colorful sweater.
• Erica in a high-neck bomber jacket with long sleeves, an all-over “Scottish Terrier” print sweater, balloon-fit cotton trousers and a two-tone backpack.

The Stranger Colors of Benetton campaign unfolds across two visual dimensions. It opens with a photo shoot that recalls Benetton’s iconic campaigns, featuring a white background as a defining element and celebrating multicultural representation. This bright, open space is suddenly interrupted by a change in scenery: black takes over, symbolizing the void of the Upside Down, drawing the protagonists into its deep darkness. After this descent into darkness, the protagonists return to the bright setting of the photographic studio. The narrative unfolds through the campaign’s distinctive imagery and a short clip, rich in suspense and characterized by an immersive visual effect. On set, symbolic objects from the 1980s – such as a stereo, a bicycle and an arcade machine – reinforce the connection with the imagery of that iconic decade.

The capsule extends to womenswear, menswear and kidswear (ages 6–12), with short- and long-sleeved T-shirts, sweatshirts and knitwear.

All the garments are easily recognizable thanks to a dedicated logo label, while the customized pieces by Parris will carry a label inspired by those used in the 1980s, signed by the costume designer herself.

The garments are distinguished by bold colors, striking graphics and materials typical of the ’80s – elements that integrate perfectly with the retro aesthetic and strongly recognizable visual language of the series. Beyond their visual impact, Benetton’s presence in the series also recalls the values that the brand has upheld since 1965. Inclusion, friendship, freedom of expression and multiculturalism are themes the series addresses in its storytelling and that have always represented Benetton’s identity. These values serve as a common thread – linking fashion and narration, past and present – that celebrates the power of images as cultural and social tools.

The project includes a reinterpretation of the Benetton logo which, through graphics inspired by the Upside Down, creates the visual identity of the capsule: “Stranger Colors of Benetton”.

The capsule collection is available in selected Benetton stores and online at in.benetton.com. A second drop planned for February 27, 2026, will expand the junior collection.

The highly anticipated final season of Stranger Things is coming to Netflix in three parts. Volume 1 on November 27 (four episodes), Volume 2 on December 26 (three episodes) and The Finale on 1st January. All episodes will be available to stream at 1 AM GMT on their respective release dates.

UNITED COLORS OF BENETTON

United Colors of Benetton is a leader in knitwear and casual, Italian-style clothing. Founded on a unique mix of color, knitwear and an inclusive spirit, it has always welcomed families of every kind, with a special focus on the new generations.