Something’s Brewing When Traditional Fathers Meet One-Touch Innovation
India, 11.05.25: Something’s Brewing, a one-stop shop for all things coffee, has launched its heartwarming Father’s Day campaign “A Cup of Love” today across India, reaching out to young adults and millennials who appreciate coffee culture, value meaningful relationships, and want to give their dads something truly special. The campaign showcases the Budan One Touch coffee machine that’s set to gently coax traditional chai-loving fathers into discovering the joys of coffee through affordable, one–touch café-quality brewing.
The campaign centres around a beautifully simple, user-friendly coffee machine that delivers barista-quality coffee with just one gentle press. Thoughtfully designed with Indian fathers and all users at its heart, the machine lovingly bridges the gap between our cherished chai culture and the growing appreciation for a good coffee. With its professional 15-bar pressure pump and quick 30-60 second brew time, the Budan One Touch transforms any kitchen into a personal café, making it surprisingly easy for even the most traditional fathers to master. The campaign tenderly encourages children to gift their fathers not merely an appliance, but a doorway to explore new flavours and create precious daily rituals together. Through warm humour and genuine emotional storytelling, the campaign shows us how even the most wonderfully traditional, careful-with-money fathers can embrace something new when it arrives wrapped in love and thoughtful convenience.
On the launch of this release, Abhinav Mathur, Managing Director of Something’s Brewing, said, “Quintessential chai-drinking dads enjoy coffee too, especially when it’s easy to make, affordable, and full of flavour. This campaign isn’t just about coffee; it’s about watching your father discover something new, and realising that it’s become your shared ritual. It’s those little moments, the morning chats, the quiet sips, that hold deep meaning. We’re not just selling coffee machines; we’re creating emotional connections.”
This campaign touches something deep within Indian families by honoring that beautiful, universal language of care we express through sharing a warm cup together. In our increasingly fast-paced world where technology sometimes feels like it’s pulling us apart, “A Cup of Love” gently reminds us how the right kind of innovation can actually draw families closer. The campaign speaks to our hearts by recognising that our fathers, despite their wonderfully stoic exteriors, truly treasure those quiet moments of connection with their children.