Skechers launches GO WALK Collection with Mohammed Siraj and Alaya F
Mumbai, Dec 08th: Skechers, The Comfort Technology Company® and a global leader in performance and lifestyle footwear, has unveiled its latest GO WALK™ collection in India, featuring Indian cricketer Mohammed Siraj and Bollywood actress Alaya F. The launch exemplifies Skechers’ philosophy – We Define Comfort – by combining innovative design, advanced cushioning, and versatile style. Crafted for all-day wear, the GO WALK™ collection integrates adaptive midsole technology, shock-absorbing soles, breathable materials, and a lightweight design to make walking effortless and enjoyable, whether for fitness, travel, or daily commutes.
Rahul Vira, CEO, Skechers South Asia Pvt. Ltd., said: “GO WALK embodies what Skechers stands for – effortless comfort, innovative design, and contemporary style. The collection ensures that walking feels natural, energizing, and enjoyable, turning a daily activity into a lifestyle experience. With talents like Mohammed Siraj and Alaya, we aim to inspire consumers to embrace walking as an empowering, stylish, and mindful way to move – because at Skechers, We Define Comfort.”
Pace Sensation, Mohammed Siraj added: “Performance matters on the field and off it. GO WALK delivers lightweight comfort, adaptive cushioning, and responsive soles that keep my feet energized and perfectly supported, whether I’m training, traveling, or spending time with family. Every step feels smooth and natural, giving me that effortless sensation. Every step feels natural – its comfort defined.”
Alaya F, Bollywood actress, shared: “As someone constantly on the move, I need footwear that keeps up with my pace and energy. GO WALK goes beyond ordinary shoes – the advanced cushioning, responsive soles, and lightweight design make every step feel effortless, whether I’m shooting long hours on set, traveling, or enjoying a casual day out. It’s not just comfortable, it’s empowering. Walking in GO WALK™ feels like my feet are supported and energized all day, without compromising on style or confidence.”
The brand’s GO WALK™ celebrates walking as an integral part of everyday life through dynamic storytelling, relatable visuals, and influencer collaborations, reaffirming Skechers’ commitment to making walking accessible, enjoyable, and a seamless part of modern life.