Sintex commemorates its 50th year at WPL 2026 as a Premier Partner
Mumbai, Jan 06: Sintex BAPL, part of Welspun World and Premier Partner of the Women’s Premier League (WPL) 2026, is set to engage cricket fans through a series of immersive on-ground and broadcast-led activations that celebrate the brand’s 50-year journey of trust and reliability.
As Sintex marks five decades of presence in Indian households, its association with WPL reflects a shared story of evolution and progress. Much like women’s cricket, which has grown from the margins to the mainstream, Sintex’s journey has been defined by consistency, innovation, and building solutions that support and safeguard families across India.
Commenting on the activations, Yashovardhan Agarwal, Managing Director, Welspun BAPL and Director, Sintex, said, “As Sintex completes 50 years, we wanted our presence at WPL to go beyond visibility and create moments that fans can truly connect with and remember, because in India, cricket has a unique way of bringing people together. By celebrating women’s cricket and inclusivity, leveraging the league’s reach and building on the shared love for cricket we want to commemorate the values of consistency, resilience, and trust that have defined our journey over the last five decades.”
At the heart of Sintex’s WPL 2026 presence is a strong creative alignment with the game itself. During every match, when the first team reaches its 50-run milestone, the moment will be acknowledged through a dedicated commentator cue and brand integration, symbolically linking one of cricket’s most celebrated achievements with Sintex’s 50-year legacy.
On ground and on screen, Sintex will also feature on the virtual pitch map integration, appearing across match analytics and broadcast visuals. On the occasion of completing 50 years, Sintex is set to announce the launch of a new and advanced water storage tank backed by an industry-first 50-year warranty specially engineered for enhanced hygiene and long-term durability, emphasizing the brand’s focus on reliability and innovation.
Yashovardhan Agarwal, Managing Director, Welspun BAPL and Director, Sintex – “For decades, almost every Indian at some point in their lives, in some way or the other has come across a Sintex tank and that shared familiarity is what will help us create authentic and memorable moments on the screen.”
Through these activations, Sintex aims to transform match moments into meaningful brand experiences, connecting with fans in a way that feels natural, celebratory, and rooted in the spirit of the game.