Singapore Airlines Looks Forward To Seeing Customers In The Air Again With New Brand Campaign

New Delhi: Singapore Airlines (SIA) today launched its new brand campaign, titled We Look Forward to Seeing You in the Air Again.

It kicks off with a 30-second video, which follows a group of travellers at various stages of the trip from their home to the aircraft. They levitate as they make their way to the airport, embodying the ease with which they navigate the new and reimagined customer journey. The weight of restrictions lifts from their shoulders as they float through the airport. The video ends with the travellers comfortably settled in their aircraft seat, once again experiencing the world-renowned Singapore Airlines service and looking forward to the joy of flying to their destination.

This promises customers that they continue to enjoy an enhanced travel experience with Singapore Airlines, despite the myriad changes brought about by Covid-19. It assures them that SIA has introduced a suite of health and safety initiatives with their safety and well-being in mind, giving them confidence and peace of mind as they fly again. It alludes to SIA’s efforts to provide a seamless customer experience, especially when travelling in the new normal.

The video was unveiled on SIA’s website, as well as its Facebook, Instagram and YouTube pages. It also debuts to a global audience via online and international broadcast channels. The campaign will also be extended to print advertisements and out-of-home media.

The video features elements from the Airline’s new sonic signature, the Sound of Singapore Airlines, which was based on SIA’s new batik motif.

Ms Lau Hui Ling, General Manager Brand and Marketing, Singapore Airlines said: “There is understandable excitement about the long-awaited reopening of international borders, and many of our customers have eagerly begun to make travel plans once again. We understand that during this time, some may still be concerned about the in-flight and on-ground experience. With this video, we hope to reassure our customers that their well-being is our utmost priority and that we significantly enhanced the travel journey with their comfort in mind. We can’t wait to welcome our customers back on board!.

Singapore Airlines (SIA) has focused on reimagining and enhancing the travel experience for our customers over the last 20 months. We prioritised the integration of robust health and safety measures and innovative digital initiatives into the end-to-end journey, providing greater reassurance and supporting a more seamless travel experience during these times.

Our health and safety measures have also been recognised by several industry-level awards, such as the SkyTrax 5-Star Health and Safety rating and Diamond rating in APEX Health Safety audit.

Together with our award-winning in-flight products and service, this ensures our customers continue to enjoy a world-class experience onboard Singapore Airlines with peace of mind.”

Pre-flight

· Check for updated travel information before you fly – Customers can check for updated travel advisories of their flight itinerary, pre-departure Covid-19 test locations and transit information among others, via our one-stop Covid-19 Information Centre.

· Digital in-flight menu – Customers can preview their in-flight food, beverage, amenity and snack offerings before their flight via our digital in-flight menu up to eight days before their flight. This enhances the travel experience while minimising contact with common surface areas on board. The menu is also available in-flight through the onboard Wi-Fi*.

*Wi-Fi is available on board on all aircraft except the Boeing 737-800 NG.

· Pre-booking of meals – First Class, Business Class and Premium Economy Class customers can choose to pre-book their in-flight meal choices up to 24 hours before flight departure via Manage Booking. First Class and Business Class customers on selected flights can choose to Book the Cook up to 24 hours before their departure under Manage Booking.

· Download reading materials from our e-Library – As physical reading materials have been removed from our aircraft to minimise contact with common surface areas, travellers can download over 200 newspapers and magazines before their flight via the SingaporeAir mobile app up to 48 hours before your flight.

· Mobile Boarding Pass – To enable a contactless journey, customers can generate their boarding pass via the SingaporeAir mobile app.

· SIA Care Kits – To offer customers greater peace of mind while travelling, all customers will be provided with an SIA Care Kit comprising a face mask, hand sanitiser, and a disinfectant surface wipe – before boarding the aircraft.

On Board

· In-flight dining – Find out how we have enhanced food safety and hygiene measures in the in-flight meal preparation process. Customers may enjoy your meals on board with peace of mind.

· New Business Class amenity kit – SIA introduced a new range of Business Class amenity kits, developed with British perfumery Penhaligon’s in March 2021. They are available on request for Business Class customers on selected flights. Each kit comes with a hand lotion, facial mist and lip balm, in a specially selected refreshing and citrus scent, Quercus. Limited edition kits, with an extra perfume oil in the Luna scent, are also available while stocks last. All other amenities available in-flight can also be found in the digital in-flight menu and are available on request.

· Disposable coat covers – As part of stepped up hygiene measures, SIA introduced disposable coat covers in November 2020. Customers will be offered a disposable cover for their outerwear if they require coat service from our cabin crew.

· Hand sanitiser outside lavatories – To safeguard our customers’ health and safety, we have installed hand sanitisers outside the lavatories on board for travellers’ use.

· Navigate KrisWorld through your mobile device – Customers can navigate our in-flight entertainment system, KrisWorld, by connecting their mobile to the aircraft’s in-flight Wi-Fi network. Customers can view real-time flight path information, create personal playlists and continue watching bookmarked programmes on their next flight.

· Access KrisWorld magazine and other digital content via our new digital content portal – Customers can browse our KrisWorld magazine, play online games, access our in-flight menus and sign up for our KrisFlyer programme via our in-flight Wi-Fi network. Access to the portal is complimentary for all customers. More content will be added progressively into the portal.

· KrisShop on KrisWorld seatback shopping – SIA has introduced in-flight shopping via its in-flight entertainment system KrisWorld on selected flights from 28 June 2021. This new feature allows customers to browse and purchase items directly from the KrisShop catalogue on board. These items would then be delivered to them after their flight. KrisShop on KrisWorld will be progressively enhanced with more features, and rolled out across the SIA fleet.

· Complimentary in-flight connectivity – Customers travelling in Suites, First Class, Business Class, or belong to our PPS Club or KrisFlyer member programme, are eligible for complimentary in-flight Wi-Fi.