Redefining Legacy: Nuvama Private and ADbhoot Introduce ‘Be Exceptional’ to Inspire Purposeful Wealth
Mumbai, 31st July 2025 – Nuvama Private, part of Nuvama Group , one of India’s leading Wealth Management companies, has unveiled its latest brand campaign, “Be Exceptional,” developed in partnership with brand strategist and creative agency ADbhoot. The initiative invites India’s wealth creators to explore a broader definition of success, one that balances financial prosperity with meaningful impact.
The campaign, Be Exceptional, expresses a timeless philosophy that true wealth finds its highest calling when it is channelled with purpose, shaping a legacy that transcends generations. A visually compelling and artfully crafted digital film further emphasizes this thought, supported by an integrated creative rollout. The campaign encourages Ultra-High Net Worth Individuals (UHNWIs) to look beyond conventional milestones and reflect on how their wealth can contribute to a lasting legacy.
“At Nuvama Private, wealth is more than just numbers; it’s the foundation of legacy. With the right guidance, it becomes a catalyst to go beyond, do better, be exceptional, and build a multi-generational future.”, said Nikita Chokshi, Head Marcom and Client Engagement. The ‘Be Exceptional’ campaign reflects our financial strategic offerings and represents a deeper partnership — one centered on purpose, legacy, and meaningful success.”
With over two decades of experience advising wealth creators, family offices, business owners, and corporate leaders across India, Nuvama Private brings deep insight into the aspirations that drive today’s wealth creators. This campaign reflects that understanding of both financial ambition and personal meaning.
Vaibhav Pandit, Founder and Creative Director of ADbhoot, shared his vision for the campaign: ‘Be Exceptional’ is more than just a tagline, it’s a mindset. We wanted to rethink how success and wealth are defined today. It’s bold but elegant, aspirational but rooted in values. This is for those who don’t just aim to grow their wealth, but to give it meaning. The campaign is our tribute to that rare ambition.”
Be Exceptional follows the success of Nuvama Private and ADbhoot’s earlier collaboration, ‘Wealth Wisdom’, which earned the ‘Outstanding Digital Marketing Campaign by a Private Bank’ at the 2024 Global Private Banking Innovation Awards in London.