Polycab’s Christmas TVC for Green Wires Celebrates the Season with a Reminder that ‘Safety is the Greatest Gift’

Mumbai, Dec 23:  Polycab, India’s leading manufacturer of electrical wires and cables, has unveiled a heart-warming new festive film for its flagship product, Polycab Green Wires, centred on the sentiment that the true joy of Christmas lies in ensuring the safety of our homes and families.

Set in a Christmas-adorned home, the film follows a cheerful Santa whose attention is drawn to the flickering lights, raising an immediate concern around electrical safety and prompting him to use his X-ray vision to look beyond the walls and assess what lies beneath. Recognising that safety is the foundation of every celebration, Santa places Polycab Green Wires under the tree, serving as a gentle festive reminder that while lights, décor and celebration fill the season, safety remains the quiet force powering the moments we cherish

With Green Wires+, Polycab continues to highlight the importance of choosing superior and certified wiring that protects what matters most. Designed to minimise smoke and toxic emissions during emergencies, crafted with 99.97% pure copper, and built with enhanced heat resistance and environmentally conscious materials, Green Wires+ ensure that homes remain safe while celebrations remain uninterrupted.

The campaign will be amplified across television, digital platforms and social media till New Year, supported by festive influencer integrations and retail visibility, and has been released in two languages, Hindi and Malayalam.