PBPartners Scales to New Heights in West Bengal: 60percent Business Growth, 10x growth in PoSP network in FY 24–25

PBPartners, a brand under Policybazaar Insurance Brokers, recently hosted a successful press meet in Kolkata, shedding light on PBPartners’ transformative efforts in revolutionizing the health insurance landscape for consumers while empowering its agent partners. The event featured Mr. Neeraj Adhana, National Sales Head – Health Insurance, along with Mr. Rajeev Saha, Regional Sales Manager, East, PBPartners.

West Bengal, as a key market, boasts an impressive 6,000+ agent partners, highlighting the region’s crucial role in driving insurance adoption across the East Zone.

The event emphasized the importance of trust in insurance buying, particularly in Tier 2 and Tier 3 cities like Asansol, Durgapur, Raniganj, Howrah, and Krishnanagar, where personalized service is crucial. PBPartners’ innovative PoSP (Point of Sale Person) model was showcased as a cornerstone of its mission to enhance health insurance accessibility and reliability in underserved regions of West Bengal.

Key Highlights from the Press Meet

Rising Regional Presence: Lately, there has been a significant increase in awareness around health insurance protection among people in Kolkata, West Bengal. The right blend of cutting-edge technology and the personal touch of agent partners has been a big contributor to the brand’s success in this region.

“The heightened awareness among the people of Kolkata has contributed to a significant surge in the adoption of health insurance policies. Over the past year, PPBPartners recorded a remarkable 60% surge in health insurance business and a 10x expansion in its PoSP network in West Bengal in FY24–25. PBPartners is committed to further empowering agent partners and enhancing accessibility to quality health insurance solutions across the state,” said Neeraj Adhana, National Sales Head – Health Insurance, PBPartners.”

Customer Satisfaction Through Simplified Claims: Mr. Rajeev Saha, Regional Sales Manager, East, PBPartners, stated, “At PBPartners, ensuring a seamless and efficient process for claim settlements is a top priority. We are working hand in hand with our trusted agent partners in West Bengal to deliver on their commitment to providing customers with a hassle-free experience when it comes to claims. PBPartners has also established a dedicated claims team that focuses on immediate coordination between network hospitals and insurance companies, ensuring claims are processed promptly and efficiently.”

Support Beyond Sales – Introduction of PBP Mitra: To further streamline post-sales support, PBPartners introduced PBP Mitra, a dedicated helpline number for both customers and agent partners. From any clarifications to name corrections and policy endorsements, PBP Mitra ensures that every post-policy query is resolved swiftly, even when an agent is unavailable. This initiative has enhanced trust and service quality in customer journeys. 

Assured Renewal Commission for Agent Partners: Neeraj further elaborated on PBPartners’ commitment to ensure long-term financial stability for its PoSP partners. PBPartners offers a 100% Renewal Commission Guarantee, supported by a Certificate of Assurance. “This initiative ensures that when a customer purchases a policy through an agent partner, the PoSP agent receives a timely commission each year upon the policy’s successful renewal. This program provides our agent partners with a stable, long-term income stream, just like a pension. It has not only strengthened their trust in us but also motivated them to elevate their performance”.

Launch of Exclusive Club Loyalty Program: PBPartners introduced its new Club Loyalty Program to recognize and reward top-performing health insurance agents. The program offers exclusive benefits, incentives, and recognition opportunities, further motivating agents to grow their business and serve customers with excellence.

By empowering local agent partners and simplifying insurance for all, PBPartners is driving meaningful change in the everyday lives of families across Tier 2 and 3 India.