Online Personal Branding: The Future, A Necessity, Your Saviour
In a world where no idea is “new”, where most industries are “saturated”, where it’s difficult to get the “right job”, the only differentiating factor between the person who wins and the one who doesn’t is the PERSON itself. No amount of credentials and experience can guarantee that you will get the opportunity of your dreams. At the end of the day, whether you’re sitting in a Sales meeting or an Interview, the only thing that will crack it is when the person sitting on the opposite side “Buys” YOU.
The truth of the matter is that “People BUY People FIRST, and THEN their Products/Services” – and that, is where Personal Branding comes in.
With globalization and digitalization, access to getting the right opportunity has become easier, yet at the same time, more difficult, as more people are leveraging the online space just as you are, and probably even better than you are. The COVID-19 Pandemic made this situation even worse for those who hadn’t jumped on the “Online” Personal Branding bandwagon, hitting their livelihoods massively. Those who did – stayed afloat, fed themselves and their families, and in grave times, even had the pockets to save the lives of their near and dear.
For one person, 2020 proved to be the best year ever in terms of Business, Influence, and Power – and she shares all her trade secrets in her program, “The Online Personal Branding Launchpad”. When the Pandemic struck, Gurnoor Kaur Behl, Creator – Online Personal Brands, like all, was unsure what would happen to her Online Personal Branding Firm, House Of GKB, so she crossed her fingers like everyone else. Before the end of the first month of the Lockdown, she realized that inquiries for her services increased 3X, and she had managed to launch a service that got her a plethora of clients from Fortune 500s, globally. Her workshops were houseful, and she expanded her team. Within this first month, she was also appointed as the Social Media Consultant for the National Disaster Management Authority, Government Of India, and was considered to be on “Essential Duty” to help contain the spread of Coronavirus – a privilege given only to Frontliners. Business, Influence, Power – but how did this happen?
In retrospect, Gurnoor shares that the reason why everything worked in her favour was because she had a strong and appealing Personal Brand on Social Media, especially on LinkedIn – the professional Social Media platform. When people could no longer build their Credibility, increase their Visibility, or Thought Leadership offline, they shifted their attention to the online space, and Gurnoor stood out from her peers, delivering just that. Online Personal Branding was no longer a luxury, it was a Necessity – and it saved her Business.
With her 10+ years of experience in Social Media, of which 5 years have been dedicated to her micro-niche, Personal Branding, Gurnoor created the perfect program for any Coach, Trainer, Speaker, Business Owner, Decision Maker, or Creator to LAUNCH their Personal Brand on Social Media, in the fastest possible way. The Online Personal Branding Launchpad is a 12-week hands-on program that automates your Personal Brand to work for you, allowing you to focus on your Business or Career. From building your Personal Brand Strategy to creating Content-That-Converts to fostering a quality Network and loyal Community to generating Revenue and Sales, and eventually becoming an Industry Influencer – The Online Personal Branding Launchpad covers it all. According to her students, Gurnoor’s methods have delivered instant results.
The Online Personal Branding Launchpad is launching its Weekend & Weekday Batch on 28th August 2021, and 02 September 2021, respectively. To know more about it, log onto www.ImAPersonalBrand.in. Connect with Gurnoor on LinkedIn at https://www.linkedin.com/in/gurnoorbehl/